User Engagement manager

We’re scaling our Digital Obesity and Lifestyle Support Programme (DOLSP) , built with one of the world’s leading pharmaceutical companies. It supports people living with obesity through education, behaviour change, physical activity and rewards, and helps eligible users navigate towards appropriate obesity care through our healthcare partners.

You’ll own lifecycle engagement for the programme: who enters each journey, what they need at every stage, when to reach them, and what moves them towards the next meaningful action. You’ll sit in the User Engagement team (Growth), report to our User Engagement Lead, and work closely with Product, Analytics, Medical, Legal and Compliance, as well as our healthcare partners. Around 80% of your time is DOLSP; the other 20% supports lifecycle work across the core Sweatcoin app.

Shaping and running the DOLSP lifecycle strategy across activation, education, engagement, retention, reactivation and referral into obesity care pathways

Building and optimising automated journeys and campaigns across push, email and in-app messaging

Using behavioural segmentation and funnel data to grow Qualified Leads and improve conversion at every stage