Unified Content Creator

Our current social media presence (outside of Unified itself) is very limited. We post occasional updates on user growth, specific groups adopting Unified, and so on. We recognize the need to do more, but we want to do it the right way. Most social media attention is optimized around short-form video - 30 to 60 second clips that hook new viewers immediately and retain audience through a repeatable format. If we’re going to do social media marketing effectively, let’s lean into what works best.

An example video concept might be an ongoing series of short interviews with existing activists with the following format:

Cold open from you to guest: “What should more people care about?”

Guest responds with the issue or cause they’re organizing around.

You push the guest to elaborate on why that issue matters. They provide more details, and there is impromptu conversation between the two of you. Conversation is fun but digs in when needed.

Close with a “Sign me up!” and how people can join the cause, with a specific reference to finding the activist on Unified.

With all that in mind, here’s what the role entails:

Develop a variety of short-form video concepts that are representative of the Unified brand.

Produce and test concepts until 1-3 are shown to produce good engagement (views, sharing, etc).

Produce 1 episode per week (across all concepts) end-to-end - sourcing guests, filming, editing, and publishing.

Work with other team members to develop and schedule a guest list.

Film episodes (with guests), serving as on-camera host, challenging guests, and creating a fun, conversational tension for engaging content.

Edit episodes natively for Instagram Reels and TikTok, including captions, pacing, and sound.

Write copy and design end cards that drive viewers to guests’ Unified profiles.

Share videos on social media (Unified, Instagram, TikTok, Threads, BlueSky).

Monitor performance metrics and iterate on hooks, formats, and CTAs.

Engage with audience on social media.

To carry out the role, you’ll likely need the following skills:

On-camera presence

Comfortable balancing charisma and confrontation to establish a fun but insightful rapport with guests

Ongoing familiarity with current events to ask meaningful questions on-the-fly

Deep understanding of desired narrative structure to capture the necessary components of an effective social media video

Short-form video production

Using smartphones and essential film equipment (gimbals, mics, lighting) to capture footage for two subjects in a real world (not studio) environment.

Editing footage using CapCut, Adobe Premier, and related tools.

Social media usage as a content creator

Scheduling and distributing content across multiple platforms using Buffer or similar tool

Tracking and analyzing engagement stats across platforms

Staying current on growth mechanics for each platform

In addition to the skills above, we look for the following qualities in all Unified team members:

Highly self-directed with a bias to action

Highly self-organized with an extreme attention to detail

Highly responsive to internal communication and supportive of other team members’ requests

Listens to others and seeks out feedback from team members and third parties

Very engaged in understanding the needs of the activists and organizations we serve

We will provide any equipment necessary for the role.

We want to build a team of passionate, experienced individuals that are driven to better the world around them. We want to work with others who have the same drive. To foster this, we work hard to offer a supportive work environment where team members feel a shared purpose, bond with one another, and are compensated competitively.

Salary: $55,000 - $75,000 per year

Equity: Employee options on a 4 year vesting schedule, 1 year cliff

Retirement: 100% matching on first 3% and 50% matching on next 2% of pay toward 401K

Benefits: Medical, dental, vision, disability, and life insurance coverage

Time off: Two week minimum vacation

Additional perks: Healthy eating incentive. Travel to Austin, TX at least 1/year.