UGC Manager — DTC Performance Marketing

About the Company

About the Role

Responsibilities

• Own creator sourcing end-to-end so there is always a healthy pipeline of fresh UGC available for testing
• Find creators against specific briefs, including demographics, personas, creative angles, delivery styles, and campaign requirements
• Evaluate creators through a performance marketing lens, looking beyond production quality to assess hooks, delivery, authenticity, relatability, energy, and advertising potential
• Manage the creator process from outreach to delivery, including communication, follow-up, negotiation, coordination, and pipeline management
• Expand our sourcing engine by proactively discovering new platforms, networks, communities, and sourcing methods instead of depending on one marketplace
• Maintain a structured internal creator database, including promising talent and proven performers we can work with repeatedly
• Learn from winning and losing creatives and apply those insights to future creator selection
• Work closely with Performance Marketing and Creative when campaigns require specific creator profiles
• Move quickly when new creator needs emerge and prevent sourcing from becoming a bottleneck

Required Experience

• Previous experience sourcing and managing UGC creators for a DTC/eCommerce brand
• Strong understanding of performance marketing creative and direct-response UGC
• Experience working around paid social, particularly Meta advertising creative
• Ability to evaluate whether a creator has genuine advertising potential
• Experience sourcing creators through multiple platforms, networks, communities, and outreach methods
• Confidence conducting high volumes of proactive creator outreach
• Experience managing creator communication, follow-up, and negotiations
• Strong organizational skills and the ability to maintain a large active creator pipeline
• Clear communication and the ability to move quickly without requiring constant direction

Compensation & Benefits

• $1,500–$2,500 USD/month, depending on experience
• Open to both part-time and full-time arrangements for the right person
• The role is remote and open to candidates worldwide