Trade Marketing Specialist
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About the Role
We are looking for a detail oriented and execution driven Trade Marketing Specialist to join a growing F&B company and support demand generation, availability, and sell-through across retail, quick-commerce, and direct-to-consumer (DTC) channels.
Key Skills for This Role
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Overview
- We are looking for a detail oriented and execution driven Trade Marketing Specialist to join a growing F&B company and support demand generation, availability, and sell-through across retail, quick-commerce, and direct-to-consumer (DTC) channels.
- This role is ideal for someone who understands in market execution, trade activations, and performance driven marketing.
- You will work closely with brand, communications, and external agencies to ensure product launches, promotions, and DTC initiatives are executed effectively and consistently across channels.
- Key Responsibilities* Own trade marketing execution, including POS materials, in-store visibility, and promotional mechanics.
- Coordinate product launches from an execution standpoint (timing, channels, activation intensity).
- Align trade activation plans with brand wider marketing plan in collaboration with the Brand & Communications Specialist.
- Work closely with the performance marketing agency on our direct-to-consumer execution, tracking, and optimization.
- Identify and activate brand partnerships with relevant lifestyle venues.
- Structure simple on-ground activation mechanics (sampling, branded placement, fridge presence, limited-time collaborations).
- Coordinate with sales team to ensure placement, compliance, and activation alignment.
- Coordinate with agencies, suppliers, and distributor to ensure timely delivery of growth, trade, and activation assets.
- Ensure alignment between digital push and physical availability.
Requirements
- Requirements* 4–5 years of experience in trade marketing, performance marketing, or growth marketing (F&B, FMCG, or retail preferred).
- Strong understanding of trade marketing execution and in-store activation.
- Hands-on experience managing digital performance marketing and working with external agencies.
- Solid understanding of DTC business models, e-commerce operations, and performance tracking.
- Strong analytical skills with experience in KPI-driven reporting and optimization.
- Highly organized with strong project management and execution skills.
- Ability to work cross-functionally with brand, communications, and external partners.
- Comfortable working in fast-paced, growth-focused environments.
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