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Trade Marketing Manager
Halwani Brothers
Jeddah, KSA
Full Time
Manager
3 weeks ago
trade marketingchannel strategyretail executionplanogramPOS materialstrade promotions
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trade marketingchannel strategyretail execution
About the Role
Halwani Brothers seeks a Trade Marketing Manager to bridge Marketing and Sales, driving product visibility and sales performance across Modern Trade, Traditional Trade, and e-commerce.
Key Skills for This Role
trade marketingchannel strategyretail executionplanogramPOS materialstrade promotions
Responsibilities
- Develop and execute channel strategies for modern trade, traditional trade, and e commerce
- Define assortment, pricing architecture, and promotional mechanics per channel
- Plan and implement shelf placement, displays, gondolas, and POS materials
- Ensure strong brand presence at point of sale and monitor execution quality
- Design and execute retailer focused promotions and manage trade spend
- Analyze shopper behavior, sales performance, and market trends to convert insights into better promotions and shelf strategy
- Lead go to market execution for new products
- Build relationships with key accounts and negotiate trade activities
- Track KPIs such as sales growth, distribution, shelf share, and promotion effectiveness
Requirements
- 5 10 years of experience in Trade Marketing, Sales, Category Management, Key Account Management, or Commercial roles, preferably within FMCG, food, retail, or consumer goods
- Minimum 2 3 years in a managerial or supervisory role with exposure to Modern Trade, Traditional Trade, distributors, and e commerce channels
- Strong experience in trade promotions, retail execution, planograms, POS materials, trade spend management, and promotion ROI analysis
- Bachelor's degree in Marketing, Business Administration, Sales, Commerce, or a related field
- Strong commercial acumen and understanding of channel dynamics, shopper behavior, and retail execution
- Strong analytical skills with ability to interpret sales data, market trends, shopper insights, and promotion performance
- Excellent communication, negotiation, stakeholder management, and cross functional collaboration skills
- Proficiency in Microsoft Office, especially Excel and PowerPoint
Full Job Posting
Job Overview
- The Trade Marketing Manager acts as the bridge between Marketing and Sales, responsible for driving product visibility, distribution, and sales performance at retail and channel level across Modern Trade, Traditional Trade, and e commerce.
Key Accountabilities
- Develop and execute channel strategies (modern trade, Traditional trade, e commerce)
- Define assortment, pricing architecture, and promotional mechanics per channel
- Plan and implement shelf placement, displays, gondolas, POS materials
- Ensure strong brand presence at point of sale
- Design and execute retailer focused promotions (discounts, bundles, incentives)
- Manage trade spend and evaluate ROI of promotions
- Analyze shopper behavior and buying patterns, sales performance and market trends
- Lead go to market execution for new products
- Build relationships with key accounts and negotiate trade activities
- Track KPIs such as sales growth, distribution, shelf share, promotion effectiveness
Experience & Education
- 5 – 10 years of experience in Trade Marketing, Sales, Category Management, Key Account Management, or Commercial roles, preferably within FMCG, food, retail, or consumer goods.
- Minimum 2 – 3 years in a managerial or supervisory role with exposure to Modern Trade, Traditional Trade, distributors, and e commerce channels.
- Strong experience in trade promotions, retail execution, planograms, POS materials, trade spend management, and promotion ROI analysis.
- Bachelor’s degree in Marketing, Business Administration, Sales, Commerce, or a related field.
- Professional certification in Trade Marketing, Category Management, Sales Management, Shopper Marketing, Digital Marketing, Project Management, or Data Analytics is preferred.
Skills
- Strong commercial acumen and understanding of channel dynamics, shopper behavior, and retail execution.
- Strong analytical skills with the ability to interpret sales data, market trends, shopper insights, and promotion performance.
- Excellent communication, negotiation, stakeholder management, and cross functional collaboration skills.
- Strong planning and organizational skills.
- Proficiency in Microsoft Office, especially Excel and PowerPoint; Power BI or data analytics tools are preferred.
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