Trade Marketing Lead
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Key skills for this role
About the Role
Novo Nordisk is seeking a Trade Marketing Lead to head channel and trade marketing for the Gulf region, focusing on retail pharmacy, clinics, and hospitals. The role involves developing trade marketing strategies, managing budgets, leading a team, and driving activation programs for the cardiometabolic portfolio.
Key Skills for This Role
Responsibilities
- Develop and own the annual trade marketing strategy across retail pharmacy, clinics, and hospital systems
- Lead differentiated activation programmes for each trade setting
- Own the Trade Marketing A&P and TTS budget across all Gulf markets
- Champion a data and insight led approach using IQVIA, pharmacy audits, sell out data
- Act as primary commercial interface between Brand, Medical Affairs, Sales, Regulatory and Market Access
- Lead, coach and develop a team of three Trade Marketing Managers
Requirements
- Bachelor's degree in Marketing, Business Administration, Pharmacy or related discipline (MBA advantageous)
- 8 12 years of progressive experience in Trade Marketing, Commercial Excellence or Channel Marketing
- At least 3 years of people leadership experience
- Proven track record of developing and executing channel specific brand activation across multiple trade environments
- Hands on experience managing Trade Term Spending (TTS) and promotional budgets at regional or multi market level
- Solid experience working in the Gulf/Middle East region with understanding of GCC regulatory and market dynamics
- Willingness to travel 25 35% across Gulf markets
Full Job Posting
Your new role
- As Head of Channel & Trade Marketing, you will own how Novo Nordisk shows up across retail pharmacies, clinics, and hospitals throughout the UAE, Kuwait, Oman, Qatar, Bahrain and Yemen.
- Leading a team of three Trade Marketing Managers, you will shape the experience of our portfolio – with a strong focus on obesity – at every point of dispensing and point of care.
Day to day responsibilities
- Developing and owning the annual trade marketing strategy across retail pharmacy (and e commerce), obesity focused and aesthetic clinics, and hospital systems.
- Leading differentiated activation programmes for each trade setting – from pharmacy merchandising to hospital formulary engagement assets.
- Owning the Trade Marketing A&P and TTS budget across all Gulf markets, ensuring efficient allocation, ROI tracking and compliance.
- Championing a data and insight led approach, drawing on IQVIA, pharmacy audits, sell out data and HCP listening programmes.
- Acting as the primary commercial interface between Brand, Medical Affairs, Sales, Regulatory and Market Access.
- Leading, coaching and developing a team of three across channel specialism and geographic coverage.
Your skills & qualifications
- Bachelor's degree in Marketing, Business Administration, Pharmacy or a related discipline (MBA advantageous).
- 8 12 years of progressive experience in Trade Marketing, Commercial Excellence or Channel Marketing, including at least 3 years leading people.
- Proven track record of developing and executing channel specific brand activation across multiple trade environments.
- Hands on experience managing Trade Term Spending (TTS) and promotional budgets at a regional or multi market level.
- Solid experience working in the Gulf / Middle East region, with strong understanding of GCC regulatory, cultural and market dynamics.
- Willingness to travel 25 35% across Gulf markets.
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