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Trade Marketing Executive
Karcher Middle East & Africa - MEA
Dubai, UAE
Full Time
Mid
Onsite
2 weeks ago
Trade MarketingChannel MarketingPoint of Sale (POS) MaterialsMarket AnalysisBudget ManagementAnalytical Skills
Free
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Trade MarketingChannel MarketingPoint of Sale (POS) Materials
About the Role
Karcher Middle East & Africa is seeking a Trade Marketing Executive based in Jebel Ali, Dubai to bridge sales and marketing. The role involves developing and executing regional trade marketing strategies, managing POS materials, coordinating product launches, and conducting market visits.
Key Skills for This Role
Trade MarketingChannel MarketingPoint of Sale (POS) MaterialsMarket AnalysisBudget ManagementAnalytical Skills
Responsibilities
- Plan, implement, and monitor localized trade marketing calendars and promotional activities across retail, DIY, and traditional dealer channels
- Lead development, rollout, and auditing of POS materials, customized brand displays, and in store layout plans
- Coordinate with Product Managers and Sales teams to launch new products and drive localized sell out campaigns
- Conduct market visits to track competitor activities, monitor pricing, assess promotional effectiveness, and identify retail trends
- Manage external creative, production, and merchandising agencies
- Provide marketing data, consumer insights, and promotional proposals to support Commercial Sales teams
- Manage trade marketing budget, tracking expenditures and evaluating ROI for key activations
Requirements
- Bachelor's degree in Business Administration with emphasis in Marketing or related field
- 3 to 5 years experience in Trade Marketing or Channel Marketing, preferably in Consumer Electronics or Home Appliance sectors
- Deep understanding of UAE and GCC retail landscape
- Valid UAE driving license
- Exceptional analytical skills with data driven approach
- Team player with can do attitude and passion for creative learning
- Ability to work under pressure in fast paced environment
Full Job Posting
Overview
- We are looking for a highly motivated and results oriented Trade Marketing Executive based in our Regional Head Office in Jebel Ali, Dubai to bridge the gap between sales and marketing.
- In this role, you will develop and execute regional trade marketing strategies that drive brand visibility, optimize product placement, and accelerate sell out across the UAE and GCC markets.
This is how you WOW
- Plan, implement, and monitor localized trade marketing calendars and promotional activities across retail, DIY, and traditional dealer channels.
- Lead the development, rollout, and auditing of Point of Sale (POS) materials, customized brand displays, and in store layout plans to ensure premium global guideline compliance.
- Coordinate closely with Product Managers and Sales teams to launch new products seamlessly and drive localized 'sell out' campaigns.
- Regularly conduct market visits to track competitor activities, monitor pricing strategies, assess promotional effectiveness, and identify emerging retail trends.
- Manage external creative, production, and merchandising agencies to ensure high quality, cost effective, and timely delivery.
- Provide impactful marketing data, localized consumer insights, and tailor made promotional proposals to support Commercial Sales teams during key joint business planning meetings.
- Efficiently manage the assigned trade marketing budget, tracking expenditures and evaluating Return on Investment (ROI) for all key activations.
It would be WOW if you would bring this in
- Bachelor's degree in Business Administration with an emphasis in Marketing or a related field.
- 3 to 5 years experience in Trade Marketing or Channel Marketing, preferably within the Consumer Electronics or Home Appliance sectors.
- Deep understanding of the UAE and GCC retail landscape, including major hypermarkets, DIY chains, and distributor networks.
- A valid UAE driving license is required, as frequent local and regional market visits are a core part of the role.
- Exceptional analytical skills with a data driven approach to tracking promotional ROI and market data.
- A team player with a can do attitude and a passion for creative learning.
- Ability to work under pressure in a fast paced environment.
Our Karcher WOW package
- Make a difference: Be part of our purpose: Together we make a powerful impact towards a clean world!
- Act like an owner: Take ownership of your work, contribute your ideas, and shape the future of Karcher.
- Continuous learning: Never stop growing with our excellent learning and development opportunities.
- Career progression & growth: You are empowered to choose your own path and accelerate your growth.
- Be an innovator: Share your ideas and see them come to life!
- Our WOW culture: Enjoy generous benefits like 25 vacation days, flight tickets, flexible work arrangements, product discounts and an inclusive and diverse family culture.
- We have you covered: With Premium Medical insurance and life insurance.
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