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Trade Marketing Executive
Shiseido Asia Pacific
Dubai, UAE
Temporary
Mid
Onsite
2 weeks ago
Trade MarketingE tradeProject ManagementBudget ManagementMicrosoft OfficeAnalytical Skills
Free
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Trade MarketingE tradeProject Management
About the Role
Shiseido Asia Pacific seeks a Trade Marketing Executive based in Dubai to build and execute regional trade and e-trade plans for the Shiseido brand. The role involves coordinating with markets, suppliers, and retailers, managing POSM and budgets, and analyzing trade animation performances.
Key Skills for This Role
Trade MarketingE tradeProject ManagementBudget ManagementMicrosoft OfficeAnalytical Skills
Responsibilities
- Build and execute the regional trade and e trade plans for the Shiseido brand
- Coordinate with suppliers and EMEA team on creativity of animations and with internal/external stakeholders to ensure timely activations
- Coordinate with commercial team and training team to set targets and monitor results
- Manage temporary merchandising and lightbox visuals updates regionally
- Prepare and execute trade plan for Shiseido Free Standing Stores including monthly traffic driving activities
- Provide design and execute FSS animation tables as per agreed focus plan
- Analyze trade animation performances in terms of ROI and sell out results
- Manage POSM (samples/GWPs/testers) forecasting, availability, and budget tracking
- Own A&P budget on POSM, selling contribution, and temporary VM lines
- Develop and execute planograms in collaboration with Visual Merch team
- Prepare and share monthly newsletter with initiatives and support marketing team with presentations
- Share assets and guidelines with retailers/distributors/suppliers for new product launches and trade activations
Requirements
- Experience of at least 3/4 years in marketing / trade marketing roles within luxury/cosmetics industry
- Extremely high degree of attention to detail and organization
- Knowledge of the Middle East market and consumer is a plus
- Ability to collaborate with internal & external stakeholders
- Dynamic, positive thinking, strong analytical skills
- Team worker, passionate and driven personality with excellent communication
- Ability to multitask, work at pace and with ambiguity
- Proficient communication in English. Arabic is a plus
- Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word)
- University degree
Full Job Posting
Organization
- Reports to Regional Marketing Manager Prestige Brands.
- Job Location: Dubai, UAE.
- Contract type: Permanent.
Main Responsibilities
- Build and execute the regional trade and e trade plans for the Shiseido brand.
- Coordinate with suppliers and EMEA team on creativity of animations, and with internal/external stakeholders to ensure timely activations.
- Coordinate with commercial team and training team to set targets and monitor results.
- Manage temporary merchandising and lightbox visuals updates regionally.
- Prepare and execute trade plan for Shiseido Free Standing Stores including monthly traffic driving activities.
- Provide design and execute FSS animation tables as per agreed focus plan.
- Analyze trade animation performances in terms of ROI and sell out results.
- Manage POSM (samples/GWPs/testers) forecasting, availability, and budget tracking.
- Own A&P budget on POSM, selling contribution, and temporary VM lines.
- Develop and execute planograms in collaboration with Visual Merch team.
- Prepare and share monthly newsletter with initiatives and support marketing team with presentations.
- Share assets and guidelines with retailers/distributors/suppliers for new product launches and trade activations.
Profile
- Experience of at least 3/4 years in marketing / trade marketing roles within luxury/cosmetics industry.
- Extremely high degree of attention to detail and organization.
- Knowledge of the Middle East market and consumer is a plus.
- Ability to collaborate with internal & external stakeholders.
- Dynamic, positive thinking, strong analytical skills.
- Team worker, passionate and driven personality with excellent communication.
- Ability to multitask, work at pace and with ambiguity.
- Proficient communication in English. Arabic is a plus.
- Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word).
- University degree.
- Alignment with Shiseido Trust 8 working principles.
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