lever
Technical Lead - Digital Tagging & Privacy Platforms
Simfluent
Noida, IND
Full-time
Senior · 7+ years experience
Onsite
Discovered 1 weeks ago
TealiumShopifyShopify PlusGA4Google AdsMeta
Free
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Key Skills for This Role
TealiumShopifyShopify PlusGA4Google AdsMeta
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- Serve as a hands-on technical lead for our Tealium-based tagging ecosystem.
- Design, configure, implement, and troubleshoot client-side and server-side tagging solutions.
- Develop scalable event collection and routing patterns across websites, commerce platforms, analytics and media destinations.
- Define data-layer standards, event schemas, naming conventions, and reusable tagging patterns.
- Lead implementation of integrations with platforms such as GA4, Google Ads, Meta and other analytics and media platforms.
- Determine appropriate client-side versus server-side implementation patterns based on performance, privacy, reliability and technical requirements.
- Implement monitoring and validation to identify missing, duplicated or incorrectly routed events.
- Lead technical tagging implementations across Shopify / Shopify Plus.
- Implement digital behavioral and ecommerce event collection, including product views, cart activity, checkout and purchase events.
- Understand and work within Shopify's modern tagging architecture, including Customer Events, Web Pixels and checkout extensibility.
- Design solutions for custom events and integrations where standard Shopify events do not meet business requirements.
- Partner with commerce engineering teams to ensure Shopify events are reliably captured and routed through Tealium.
- Support the technical implementation and ongoing management of OneTrust Cookie Consent / CMP.
- Integrate OneTrust consent signals with Tealium and downstream analytics, advertising and marketing technologies.
- Ensure tags and server-side integrations execute according to the appropriate consent state and privacy requirements.
- Support cookie classification, consent categories, preference management and consent-state propagation.
- Partner with Privacy and Legal teams to translate privacy requirements into technical controls.
- Establish engineering standards and implementation patterns for tagging, event collection and consent management.
- Review and provide technical direction for implementations delivered by internal teams and external partners.
- Lead troubleshooting of complex issues spanning the website, Shopify, Tealium, OneTrust and downstream platforms.
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