Talent Brand Manager

At GitLab, we’re looking for a Talent Brand Manager to shape how current and prospective team members understand what it means to work here. You’ll bring GitLab’s employer value proposition to life through storytelling, recruitment marketing, candidate education, and experiences that connect our external reputation to our internal culture. You’ll partner across GitLab to turn talent brand strategy into campaigns and content throughout the candidate journey.

This role is a strong fit for a brand, recruitment marketing, employer brand, or content professional who can move between strategy and execution. You’ll use editorial judgment, data, and cross-functional collaboration to create clear, inclusive, and authentic candidate experiences.

What You’ll Do

Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging.

Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.

Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.

Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion.

Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process.

Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact.

Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with our voice.

Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools.

What You’ll Bring

Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field.

Experience translating a brand or employer value proposition into content, campaigns, or audience experiences.

Strong storytelling, writing, editing, and editorial judgment across multiple channels.

Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines.

Comfort using performance data, audience insights, feedback, and market research to improve outcomes.

Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors.

Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment.

A commitment to inclusive, transparent storytelling, alignment with GitLab’s values and remote working practices, and applicable work authorization.

About the team

The GitLab Talent Brand team helps candidates understand what it means to work here through marketing, storytelling, partnerships, candidate education, and recruiter enablement. We evolve GitLab’s employer narrative, strengthen regional presence, improve talent content and platforms, support targeted attraction, and use data to understand our impact on candidate engagement and hiring outcomes.

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

Benefits to support your health, finances, and well-being

Flexible Paid Time Off

Team Member Resource Groups

Equity Compensation & Employee Stock Purchase Plan

Growth and Development Fund

Parental Leave

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.