Systems, CRM & AI Operations Specialist

Overview

Role Overview

• RealCO is hiring a hands-on operator to manage the systems layer behind sales, marketing, and day-to-day business execution.
• This is not a pure IT support role and not a pure marketing role.
• It sits in the middle — owning:
• CRM hygiene
• Workflow automation
• Internal systems reliability
• Lead-routing logic
• Reporting structure
• AI-assisted operational execution
• The right person turns messy business needs into clean, working systems — fast.

1) Systems & Internal Operations

• Manage day-to-day IT and systems operations across the company
• Maintain devices, accounts, permissions, connectivity, backups, and basic internal security
• Troubleshoot system issues quickly and ensure reliability of internal tools
• Support setup and maintenance of the company’s core operating stack

2) Crm & Lead Operations

• Own CRM structure, hygiene, and day-to-day administration
• Build and maintain automations for:
• Lead routing
• Follow-ups
• Reminders
• Assignments
• Status tracking
• Ensure leads are properly captured, consistently updated, and visible across all stages
• Improve dashboards, reporting flows, and operational visibility

3) Ai Workflow Execution

• Use AI tools to accelerate operations, reporting, and workflow execution
• Convert AI outputs into usable business assets such as:
• CRM workflows
• Lead management automations
• Reporting structures
• Listing/process support outputs
• SOPs and internal systems
• Standardize repeatable processes for speed and consistency

4) Marketing Systems & Tracking Support

• Support technical setup behind lead generation activities
• Manage tracking logic across:
• Ad platforms
• Landing pages
• CRM integrations
• Conversion tracking
• Identify and fix breaks between:
• Campaigns
• Lead capture
• Follow-up
• Reporting
• Ensure performance data is accurate and usable

5) Data, Reporting & Process Improvement

• Maintain clean and structured operational data
• Produce reports on:
• Lead flow
• Response times
• Conversion stages
• System performance
• Identify inefficiencies, broken workflows, and manual bottlenecks
• Recommend and implement practical improvements

Requirements

• 3–5 years experience in:
• Systems operations
• CRM administration
• Automation
• Technical business operations
• Strong hands-on experience with CRM workflows and automation
• Comfortable with IT troubleshooting and internal systems management
• Familiar with lead generation environments, tracking, and reporting
• Highly organized, detail-oriented, and execution-focused
• Practical user of AI tools (not just prompting — implementation mindset)

What We’re Looking For

• Builder/operator, not an administrator
• Ability to convert unclear requirements into working systems
• Strong ownership mindset
• Fast execution without supervision
• Commercial awareness — understands systems exist to improve:
• Sales speed
• Lead quality
• Business visibility

Kpis

• Lead tracking accuracy and pipeline cleanliness
• CRM workflow reliability and automation performance
• Internal systems uptime and issue resolution speed
• Speed of execution (request → live implementation)
• Reporting accuracy and visibility
• Reduction in manual work and process friction
• Please submit your CV at
• careers@realcocapital.ae