SVP, Planning

• Play a central role in driving organic growth across assigned accounts by identifying new opportunities rooted in strategic insight
• Contribute to new business efforts, including RFI/RFP responses, strategic development, and presentations
• Maintain a strong pulse on the competitive and holding company landscape — understanding who is pitching, how media products are evolving, and where differentiation exists
• Continuously assess and refine our planning product to ensure it remains sharp, relevant, and competitive
• Develop and articulate POVs that position MissionOne Media at the forefront of industry thinking

• Serve as senior point of contact on key accounts, building trusted relationships with client leadership
• Demonstrate deep understanding of client business objectives, industry dynamics, and growth challenges
• Navigate complex conversations with clarity and confidence, influencing decision-making at senior levels
• Ensure consistency and quality across all client-facing deliverables

• Lead and mentor Directors, Supervisors, and Planners within a pod-based structure
• Establish clear roles, expectations, and accountability within the planning team
• Coach team members to elevate strategic rigor and planning craft
• Delegate appropriately to build capability and reduce unnecessary senior involvement in day-to-day execution
• Foster a collaborative, high-performance culture focused on quality, growth, and accountability

• Maintain visibility into the health and workload of accounts within the portfolio
• Partner with Client Experience, Activation, Analytics, Legal and Finance to ensure plans are feasible and aligned with business realities
• Drive process improvements and best practices to increase efficiency without compromising quality
• Manage up effectively, keeping senior leadership informed on account health, risks, and opportunities

• 12+ years of media planning experience, with significant team leadership responsibility
• Proven ability to lead integrated media planning across traditional and digital channels
• Demonstrated success driving organic growth and contributing to new business wins
• Strong understanding of audience strategy, analytics, and marketplace dynamics
• Executive presence with exceptional written, verbal, and presentation skills
• Deep knowledge of planning tools such as Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, and related platforms
• Strong analytical acumen and ability to translate data into actionable insight
• Experience operating in a fast-paced, collaborative agency environment

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.