Strategy Manager

Manage 3-5 strategists with real accountability for their development, not just their output. Build meaningful PDPs, run structured 1:1s, and move people along the specialist-to-strategist path.

Coach strategists on call confidence, client communication, and the ability to own and defend strategic positions. The most common development gap on this team is deference; your job is to close it.

Score and review strategist client calls using the Foundation performance rubric, delivering specific, actionable feedback that names patterns and sets expectations.

Develop team GEO capability. Ensure the strategists you lead can articulate and execute generative engine optimization with confidence, not just describe it.

Flag performance concerns to the VP of Strategy early, with supporting evidence, rather than waiting for a formal review cycle.

Identify upsell and expansion opportunities within your book and route them to Account Management with a clear strategic rationale.

Participate in strategic sales conversations for new accounts where your subject matter expertise adds credibility and conversion value.

Contribute to Foundation's GEO positioning by staying current on platform shifts, citation behavior, and AI-search trends, and by surfacing what matters to the wider team.

Have moved past legacy SEO and actively build content and GEO strategies for generative and answer engine visibility, not as an add-on but as a core discipline.

Are fluent in B2B and SaaS/tech client relationships, where the funnel, the stakeholder dynamic, and the sales motion are fundamentally different from B2C.

Can hold a position under pressure. You present, defend, and close on strategy recommendations in front of senior client stakeholders without defaulting to hedging or deferral.

Want to build people, not just manage them. You have real examples of growing a direct report's capability, not just a willingness to try it.

Are ready to lead a team before you feel completely ready. You default to ownership, not escalation.

5+ years in digital strategy, content strategy, or multi-channel marketing strategy, with at least 2 years in a senior or oversight capacity.

Demonstrated experience managing or meaningfully developing at least one direct report.

Proven GEO fluency: you have built and delivered content strategies designed for AI-driven answer engines and can speak to it with authority.

Strong B2B or SaaS/tech client portfolio, with experience presenting and defending strategy at the VP or Director level.

Strong analytical capabilities across digital platforms such as Google Analytics, Search Console, Ahrefs, and HubSpot.

Exceptional ability to communicate complex strategic direction with precision and confidence, in writing and in real-time client conversation.

1. Account Health and Retention

Target: Zero unmanaged escalations. Post-Strategy NPS of 8 or above (internal and external). Retention rate across your oversight book remains positive.

2. Strategic Quality

Target: Strategic deliverables across your book are delivered on time, clearly structured, and to spec. Oversight review catches drift before client delivery, not after.

3. Team Performance Development

Target: Each direct report has an active PDP reviewed monthly. At least one strategist advances measurably on a named development gap per quarter, as evidenced by rubric scores and call review data.

4. GEO Execution Quality

Target: GEO strategies recommended across your book reflect current platform behavior and best practice. Accounts influenced by GEO-informed strategic pivots show measurable improvement in AI citation visibility within 90-180 days.

5. Revenue Contribution

Target: Commission tied directly to expansion within your oversight book. Upsell opportunities are identified proactively and routed to Account Management with clear strategic rationale, not flagged after the fact.