gem
Staff Copywriter
Retool
Remote, USA
Full-time
Senior Level
Remote
USD 157000-235000 yearly
Discovered 1 weeks ago
Free
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- Partner with design, marketing, product and engineering to create an extraordinary brand experience across retool.com, brand and marketing campaigns, branded content moments, events, in-product experiences, etc
- Write copy for end-to-end
- Help maintain and expand a flexible voice and tone system for Retool that scales to meet the needs of the business
- Collaborate within the brand team to establish how Retool’s voice is strategically expressed across all experiences, working alongside designers from concept through execution rather than purely writing following finished layouts
- Act as a champion for the brand and how our voice is applied globally
- Work with cross-functional partners to translate technical concepts into clear, compelling language that earns the respect of users without talking down to them or hiding behind buzz word jargon
- Brief and collaborate with external partners for various needs across content, video, editorial, campaigns and other agency engagements to execute projects with consistent quality bar
- Write through iteration, experimentation and utilizing documented research findings
- Ensure consistency in brand language across all marketing channels while seeking opportunities to experiment and grow the capabilities of our voice
- Be an active participant in design at Retool, providing thoughtful feedback across design and product teams in critiques, reviews, and more
- Minimum of 10 years of experience in copywriting in-house or in an agency setting
- Experience and understanding of the formal elements of writing for brand—including headline craft, narrative structure, editorial standards and how copy behaves inside various layout considerations
- A creative focus on writing applied across various surfaces such as web, environmental experiences, print and digital campaigns, video, product, etc.
- Passion for brand voice, demonstrable through a portfolio of strong work in a variety of contexts and execution with a focus on voice and tone systems
- Experience working with a technical audience, or a demonstrated ability to get smart on complex products quickly—developer tools experience is a plus
- Strong communication skills and the ability to collaborate effectively
- A curiosity to stay educated on the latest tools and techniques, tempered by a desire to establish an original, opinionated voice—not following trends
- A track record of successfully collaborating with design, marketing and business partners to translate project needs, audience insights, and constraints into informed creative decisions
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