Sr. Visual Designer

Requirements

• Experience
• Minimum 3 to 5 years in a B2B design role, preferably in technology, SaaS, or professional services
• Experience building a brand system or significantly evolving one, not just producing isolated assets
• Experience designing for LinkedIn, including carousel formats, document posts, and single-image feed content
• Experience creating paid ad creatives that have been executed, tested, and iterated
• Experience designing landing pages with an understanding of conversion principles
• Comfort with basic video editing for social and web content, including reels, short-form YouTube, and simple website assetsProficiency in Figma, which is non-negotiable, and Adobe Creative Suite including Photoshop, Illustrator, Premiere Pro, and After Effects
• Design thinking
• Portfolio demonstrates restraint through clean, structured, and purposeful design
• Ability to explain the reasoning behind key design decisions
• Designs with a specific audience in mind, not for general appeal
• Strong understanding and consistent application of typography as a functional tool
• Ability to produce work that appears credible to a senior B2B audience at first glance
• Mindset
• Able to work effectively from structured briefs
• Works at speed without compromising quality
• Treats design as a communication tool rather than purely creative expression
• Open to feedback and able to give it constructively
• Portfolios dominated by consumer brands, lifestyle work, event design, or campaigns with no B2B relevance
• Designers who can describe visuals but cannot justify their decisions
• Candidates without experience building a brand system
• Designers who overcomplicate visuals with excessive fonts, colours, styles, or effects
• Candidates who require complete creative freedom and struggle with structured briefs