Sr. Social Media Manager

Ferry International is the #1 real estate coaching company in the world, led by renowned speaker, entrepreneur, and industry leader Tom Ferry. We help real estate professionals build thriving businesses, create lasting success, and transform lives through coaching, training, and innovative solutions.

Our marketing team is made up of creative thinkers, storytellers, and innovators who move fast, collaborate often, and aren't afraid to test new ideas. We're looking for someone who lives and breathes social media and is excited to help shape the voice of one of the most recognized brands in real estate.

Want to learn more about us? 👉 www.tomferry.com

We're looking for a creative, trend-savvy Social Media Manager to own and evolve Ferry International's organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube.

This isn't a "post and ghost" position.

You'll be responsible for bringing both the Ferry International brand and Tom Ferry's personal brand to life through engaging content, real-time storytelling, community engagement, and platform-first thinking.

You'll attend live events, capture behind-the-scenes moments, jump on emerging trends, analyze performance, and continuously look for ways to grow our audience and strengthen our brand presence.

If you're the person who's always saving trending audio, thinking about content ideas everywhere you go, and gets excited by seeing engagement numbers climb you'll fit right in.

Own and execute the organic social media strategy across Meta, TikTok, LinkedIn, X, and YouTube

Plan, write, schedule, and publish engaging content for both Ferry International and Tom Ferry's personal channels

Develop platform-specific content strategies that increase brand awareness, engagement, and audience growth

Stay ahead of social trends, platform updates, and emerging content formats

Travel to major company events (3–4 times per year) to capture and publish real-time content

Create authentic behind-the-scenes content during events

Engage with followers through comments, messages, and community conversations

Serve as the online voice of the Ferry International brand

Partner with video, design, and marketing teams to produce compelling campaigns

Support launches for products, events, webinars, and promotions through strategic social content

Assist with influencer and ambassador initiatives through content planning and collaboration

Brainstorm and pitch fresh creative ideas that keep our content relevant and engaging

Track social media performance using analytics and reporting tools

Monitor engagement, reach, and audience insights to optimize future content

Test new ideas, formats, posting schedules, and messaging to improve performance

Recommend data-driven improvements that increase engagement and brand visibility

Maintain a consistent and recognizable brand voice across all platforms

Help shape the voice of both Ferry International and Tom Ferry's personal brand

Continuously explore new tools, AI resources, and creative techniques to improve content quality and efficiency

You're equal parts strategist, creator, and storyteller. You love creating content that people actually want to watch, and you're constantly paying attention to what's happening online.

You also:

Have experience managing executive or personal brand social media accounts

Understand what performs across different social platforms—and why

Are an excellent writer with a strong sense of brand voice

Enjoy experimenting with new ideas and testing creative concepts

Can balance multiple projects while staying organized

Thrive in fast-paced environments where priorities evolve quickly

Are comfortable capturing and editing vertical video directly from your phone

Bring positive energy, curiosity, and collaboration to every project

3–5 years of experience managing social media for a brand, creator, startup, or agency

Deep knowledge of Meta, TikTok, LinkedIn, X, and YouTube

Strong copywriting and content creation skills

Experience using tools such as Sprout Social, Meta Business Suite, CapCut, Canva, Later, or similar platforms

Strong understanding of social analytics and performance reporting

Ability to independently manage projects while collaborating across teams

Willingness to travel approximately 3–4 times per year for company events

Bachelor's degree in Marketing, Communications, or a related field preferred (experience and creativity matter most)

Experience in real estate, coaching, or creator-driven brands

Experience supporting executive or personal brand social channels

Experience creating short-form vertical video content

At Ferry International, you'll join a high-performing marketing team that's passionate about creativity, innovation, and continuous growth. We move quickly, collaborate often, and encourage new ideas that push our brand forward.

You'll enjoy:

A hybrid work schedule (Monday–Thursday in office, Friday remote)

Competitive salary and comprehensive benefits

Medical, dental, and vision insurance

401(k) with employer contributions

Generous PTO and paid holidays

Professional development and coaching resources

Team lunches, company events, and a collaborative culture that celebrates wins

If you're passionate about content, obsessed with social media, and excited to shape the voice of one of the industry's leading brands—we'd love to meet you. Apply today!