Sr. Product Marketing Manager

vCluster

New York, UAE

Full Time

Senior

4 weeks ago

Product MarketingMessaging & PositioningGo to Market StrategyCompetitive IntelligenceContent StrategySales Enablement

Free

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Key skills for this role

Product MarketingMessaging & PositioningGo to Market Strategy

As a Senior Product Marketing Manager at vCluster Labs, you are the connective tissue between what we build and why it matters.
You own how we show up in the market: the positioning that frames the category, the messaging that lands with enterprise platform teams and AI infrastructure buyers, and the content that turns conviction into pipeline.
You set the strategy and you ship the assets.

Messaging & Positioning: Own the messaging framework across vCluster, vNode, vMetal, etc. Defend positioning choices with market evidence, win/loss insight, and customer interviews.
ICP & Buyer Insight: Lead our ongoing work to define and refine the ICP, including platform engineering leaders, AI infrastructure buyers, and ecosystem partners building AI factories.
Product Launches: Drive go to market for new features and products end to end. Positioning, messaging, launch narrative, asset production, sales enablement, and post launch retro all sit with you.
Competitive Intelligence: Stand up and run the competitive intel function. Track moves from incumbents and adjacent players, distill them into clear implications for product, sales, and marketing.
Content Programs: Own the full content roadmap, including customer testimonials, case studies, written guides, video content, and launch storytelling.
Sales Enablement: Translate complex technical concepts (tenant clusters, Tenant Isolation, AI infrastructure architecture) into battlecards, one pagers, and pitch narratives.
Ecosystem & Industry Marketing: Partner with our ecosystem lead on content strategy for industry panels, partner spotlights, and events.

Messaging and positioning depth: You have built or refreshed a messaging framework from scratch, and you can defend positioning choices with market evidence and customer insight, not just intuition.
Go to market launch experience: You have run launches end to end, from product brief to post launch retro, and you know what it takes to create external signal in a crowded infrastructure market.
ICP and buyer fluency: You have led ICP work for a technical product, and you can translate persona insight into sharper messaging, better content, and tighter sales motions.
Competitive intel chops: You have run or contributed to a competitive program that actually changed how reps sell and how product prioritized.
A portfolio that shows, not tells: Blogs, long form guides, customer stories, video scripts, and social content.
Sales enablement fluency: You have worked directly with sales teams to translate technical depth into buying clarity.
Builder phase experience at senior scope: You have joined a company before the playbook was written and thrived.

AI infrastructure background: Experience at or with AI Cloud providers, GPU infrastructure companies, or enterprise AI platform teams.
Developer and platform community fluency: You have marketed to platform engineering, DevOps, or Kubernetes native audiences and know how trust is built in open source ecosystems.
Team building instinct: You have thought about how to scale a content and PMM function and have opinions about when and how to bring in the next hire.

We are a venture backed tech startup and the company pioneering Kubernetes virtualization for the AI era.
We raised +$30M from top tier VCs such as Khosla Ventures and are in a hyper growth phase.
Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe and we have a remote first work culture.
We are the leading platform for operating GPU infrastructure, enabling AI Cloud providers to deliver a hyperscaler like experience.
We're the company behind vCluster, an open source technology for virtualizing Kubernetes (10k+ GitHub stars, 40M+ virtual clusters created since 2021).

Competitive Salary: We offer a competitive compensation package, including equity.
Platinum Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents.
Flexible Working Schedule: Results matter more than clocking in and out at the same time every day.
Workplace Flexibility: We’re very flexible about where you work.