Sr. Product Marketing Manager

Role Overview

Customer Knowledge and Voice of Customer

• Run the customer advisory board from recruitment through agenda, facilitation, and follow-through.
• Build and moderate product panels for testing early features with customers before launch.
• Own the customer survey program and report what changed because of the findings.
• Conduct customer and prospect interviews and run win-loss analysis.
• Synthesize feedback into a voice-of-customer view used by product, sales, and marketing.

Competitive and Market Intelligence

• Own competitive research across the real estate technology landscape.
• Maintain battlecards and competitive positioning for live sales conversations.
• Track market shifts, pricing moves, and new entrants, and brief leadership on relevant findings.
• Feed competitive and market findings into segmentation and launch strategy.

Positioning and Messaging

• Ground positioning decisions in customer and market evidence.
• Build messaging architectures and buyer personas.
• Unify the company narrative across all products.
• Translate AI capabilities into practical value for real estate professionals.

Go-to-Market and Strategy

• Drive product launches and market segmentation.
• Execute pilots to test pricing and positioning before wider release.
• Track launch impact on pipeline, adoption, and revenue.
• Develop B2B SaaS pricing and packaging recommendations tied to value.

Sales Enablement and Evangelism

• Create sales enablement materials for the revenue team.
• Deliver webinars and high-impact presentations to internal and external audiences.
• Attend industry events as a visible company representative.
• Support analyst relations and public relations initiatives.

Content and Partner Marketing

• Manage content partners and ensure high-quality output.
• Build joint marketing narratives and campaigns with technology partners.
• Mentor fellow product marketers and partner with company leadership.

Required Qualifications

• 5 to 8 years of product marketing experience managing an entire product line.
• Experience running customer advisory boards, panels, surveys, or win-loss analysis.
• Ability to facilitate discussions with senior customers and turn them into decisions.
• Deep knowledge of residential real estate, proptech, or adjacent industries.
• Success creating portfolio-level messaging and SaaS pricing models.
• Experience leading complex launches through influence and alignment.
• Daily proficiency using AI tools for research and content creation.
• Exceptional direct writing skills and ability to build structure in ambiguous environments.

Bonus Qualifications

• Experience positioning AI products for business users.
• Experience building joint marketing programs with technology partners.
• Hands-on experience with survey and competitive intelligence tools.
• Experience managing distributed or offshore content teams.
• Prior employment at a real estate brokerage or franchise.