Sr. Product Manager - Web

The Senior Product Manager, KFC.com is accountable for the vision, strategy, and measurable outcomes of kfc.com as a critical owned digital channel.

This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion—while reinforcing the mobile app as the primary owned ordering experience.

Optimize web for its distinct role in the ecosystem — balancing direct conversion with intentional app migration where it improves lifetime value.

The successful candidate is not a requirements writer or backlog administrator.

They are a product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact—building solutions that are valuable, usable, feasible, and viable.

KFC.com plays a distinct role in the owned ecosystem and the Sr.

Product Manager must excel at:

• Discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling)
• Conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal)
• Account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity)
• Resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance)
• Platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics)
• Define and own a clear web product vision and strategy aligned to company goals and guest needs.
• Establish outcome based objectives (OKRs) for the web experience (e.g., acquisition, conversion, speed, accessibility, funnel completion) and ensure priorities reflect the highest customer and business value.
• Translate strategy into an evidence based roadmap that balances quick wins with foundational investments (performance, reliability, SEO, instrumentation).
• Partner with engineering, design, analytics, and marketing to deliver SEO‑strong site enhancements, scalable experimentation frameworks, and highly optimized merchandising experiences.
• Develop end-to-end plans for features, detailing the hypothesis, timeline for testing and implementation, and results to report out to the product and executive teams.
• Partner tightly with engineering and design to solve problems and deliver outcomes—not just ship features.
• Drive shared accountability across the squad through clear goals, rapid learning, and high integrity commitments.