At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we’ve been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world.
If you’re passionate about making a difference, love working in a fast-paced environment, and want to help millions of travelers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight.
Job Summary
As a Sr Manager - MarTech DevOps / Content Supply Chain, you’ll lead the technology ecosystem that powers how Southwest creates, manages, personalizes, and delivers digital content across markets.
This role sits at the intersection of enterprise engineering, MarTech, and creative operations, with end-to-end ownership of the technology and delivery pipeline supporting Southwest’s Content Supply Chain. You’ll architect and scale a modern ecosystem across the Adobe Enterprise suite - including Workfront, Workfront Fusion, AEM Assets and CMS capabilities - while connecting workflow, digital asset management, APIs, middleware, and content delivery technologies into a unified solution.
Beyond operating today’s environment, you’ll help shape the next generation of Southwest’s MarTech capabilities. You’ll lead the evolution toward a more automated, API-first and “content-as-a-service” ecosystem, applying strong architectural judgment and transformational leadership to simplify workflows, increase asset reuse, accelerate personalized content deployment, and prepare the organization for an increasingly agentic future.
You’ll also lead multidisciplinary engineering and content pods across onshore and offshore teams, partnering with Marketing, Digital, Technology and other stakeholders to deliver scalable, governed and high-performing digital experiences.
Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
Adhere to Company values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
Invest in Leadership and self-growth through participating in continuous learning and development
Lead, support, and influence the achievement of the mission, goals and objectives of the department and organization
Participate fully in organizational processes/initiatives; performance management, interviewing, budgeting, training, etc.
Lead the resolution of organization, team and individual issues, making appropriate decision
Develop and execute strategies and processes to improve performance and the value of products and services provided
Lead cross-functional Teams to deliver solutions and services to meet enterprise needs
Provide Technical thought Leadership related to assigned functional areas
Deliver technology solutions using best practices to achieve maximum Team productivity while delivering high quality products
Stay abreast of emerging trends, processes, and solutions related to assigned responsibilities
Build strong, collaborative relationships and credibility while influencing and driving change across respective Business and Technology Teams
Work with Technology and business partners to measure financial benefits and demonstrable business value
May perform other job duties as directed by Employee's Leaders
Advanced knowledge of business/Leadership principals, including planning, organizing, directing, developing, and supervising
Advanced knowledge of personnel practices and regulations
Advanced knowledge of software development practices, concepts, methodologies, tools and trends
Advanced knowledge of project management methodologies
Skilled in excellent partnering, negotiation and communication in order to facilitate interactions with business Customers and technology teams
Ability to provide tactical leadership for Team(s)
Ability to use appropriate motivation and influence techniques to achieve desired Team results
Ability to set and manage stakeholder expectations
Ability to deliver quality projects on time and within budget
Ability to manage projects using the organization's project management methodology
Required: Required: Bachelor's degree in Computer Science, Engineering, Information Systems or related field and/or equivalent formal training
Demonstrated experience in directly or indirectly leading team(s)
Fully functioning, broad knowledge in: A Business and/or Information Technology environment Leading teams and providing work direction 12-15 years of relevant work-related / leadership experience 7–10 years of hands-on architecture experience with Adobe Content Supply Chain technologies, including Workfront/Workfront Planning workflows, Workfront Fusion integrations and automated asset delivery into AEM Assets. 6–8 years of experience with global DAM architecture and governance, including taxonomies, metadata schemas, digital rights management, multi-region/multi-language authoring and asset migration. 8–10 years of experience with API-first integration and CMS architecture, including headful/headless CMS, GraphQL/REST APIs, middleware integrations, microservices and platforms such as Workfront Fusion, MuleSoft or Kafka. 5–7 years of experience managing hybrid engineering and content delivery pods, preferably across onshore/offshore operating models. 4–6 years of experience with high-volume asset optimization and content delivery, including CDN caching, edge delivery, dynamic asset rendering and brand governance. Demonstrated experience leading complex enterprise technology transformation and modernization initiatives. Demonstrated ability to manage architecture, engineering delivery and operational outcomes across multiple interconnected platforms.
A Business and/or Information Technology environment
Leading teams and providing work direction
12-15 years of relevant work-related / leadership experience
7–10 years of hands-on architecture experience with Adobe Content Supply Chain technologies, including Workfront/Workfront Planning workflows, Workfront Fusion integrations and automated asset delivery into AEM Assets.
6–8 years of experience with global DAM architecture and governance, including taxonomies, metadata schemas, digital rights management, multi-region/multi-language authoring and asset migration.
8–10 years of experience with API-first integration and CMS architecture, including headful/headless CMS, GraphQL/REST APIs, middleware integrations, microservices and platforms such as Workfront Fusion, MuleSoft or Kafka.
5–7 years of experience managing hybrid engineering and content delivery pods, preferably across onshore/offshore operating models.
4–6 years of experience with high-volume asset optimization and content delivery, including CDN caching, edge delivery, dynamic asset rendering and brand governance.
Demonstrated experience leading complex enterprise technology transformation and modernization initiatives.
Demonstrated ability to manage architecture, engineering delivery and operational outcomes across multiple interconnected platforms.
Preferred: Prior engineering management experience with cross-continental teams. Experience with Agile delivery models, ARTs, capacity planning, burndown, velocity and related delivery metrics. Experience with Adobe Workfront or AEM Assets. Working knowledge of customer graphs and how customer data integrates with the broader MarTech ecosystem. Understanding of marketing consent and cookie-management concepts. Experience defining or measuring marketing ROI, asset reuse and campaign workflow performance.
Prior engineering management experience with cross-continental teams.
Experience with Agile delivery models, ARTs, capacity planning, burndown, velocity and related delivery metrics.
Experience with Adobe Workfront or AEM Assets.
Working knowledge of customer graphs and how customer data integrates with the broader MarTech ecosystem.
Understanding of marketing consent and cookie-management concepts.
Experience defining or measuring marketing ROI, asset reuse and campaign workflow performance.
Must meet confidentiality expectations as to confidential, proprietary and sensitive Company information
Ability to work extended hours as needed
Southwest Airlines is an Equal Opportunity Employer. Please print/save this job description because it won't be available after you apply.
