Sr Mgr, Earned & Social

Lead how KFC shows up in culture—bringing forward bold, timely, and unexpected ideas that earn attention and spark conversation

Partner with the Director of IMC to ensure social and earned thinking set the direction for campaigns from day one—not as an add-on

Spot trends before they peak and turn them into brand-defining moments with speed and precision

Push for work that is culturally sharp, socially native, and impossible to scroll past

Champion a multicultural, community-driven lens—ensuring the brand shows up authentically

Drive earned-first thinking across campaigns, ensuring PR, social, and influencer work together to amplify impact

Lead and partner with agencies to create work that earns media, drives buzz, and shows up in the feeds and conversations that matter

Help shape a social presence that is reactive, relevant, and relentlessly engaging

Build and activate a creator ecosystem that keeps KFC plugged into culture and expanding its reach

Be the voice of culture and social at the table—ensuring ideas are built for how people actually engage today

Partner across IMC, Media, and Creative to keep work connected, fast-moving, and culturally in-tune

Influence without authority—bringing teams and agencies along to deliver sharper, more effective work

Support execution of social, earned, and influencer workstreams with a focus on speed, quality, and impact

Help manage budgets tied to social, PR, influencer, and experiential activations

Track what’s working (and what’s not) through social listening and performance, and quickly turn insights into action

Continuously optimize how the brand shows up based on real-time feedback from culture

Support PR and communications efforts during key moments—ensuring the brand shows up with the right voice, at the right time

Help navigate fast-moving or sensitive situations with a steady, culturally aware lens

7–10+ years of experience in social, PR, influencer, or culture-led marketing roles

Proven ability to create or contribute to work that shows up in culture and drives conversation

Deep understanding of social platforms, internet culture, and how trends move

Experience working with creators, influencers, and earned media strategies

Strong instinct for what will resonate—and what won’t—with today’s audiences

Ability to move fast, stay scrappy, and operate in real time without losing strategic focus

Strong collaborator who can influence teams and agencies to push work further

Salary Range: $150,840 to $159,220 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.