Sr Media Analyst

Responsibilities

• Trading & Optimization Manage and optimize digital media campaigns across DSPs, SSPs, and Exchanges (Desktop, Mobile, Video, CTV, and Retail Media). Apply advanced programmatic practices including brand safety guidelines, ad viewability, fraud prevention, and inventory quality assurance. Lead category-level pacing, delivery, and performance management across multiple high-value clients. Drive incremental sales, upsell revenue, and improved operational health metrics (error-free execution, KPI achievement, retention).
• Manage and optimize digital media campaigns across DSPs, SSPs, and Exchanges (Desktop, Mobile, Video, CTV, and Retail Media).
• Apply advanced programmatic practices including brand safety guidelines, ad viewability, fraud prevention, and inventory quality assurance.
• Lead category-level pacing, delivery, and performance management across multiple high-value clients.
• Drive incremental sales, upsell revenue, and improved operational health metrics (error-free execution, KPI achievement, retention).
• Client & Stakeholder Engagement Act as a Subject Matter Expert (SME) for trading and optimization—supporting partners with troubleshooting, QA, process improvements, and platform-level problem-solving. Engage with clients, sales partners, and stakeholders regularly to understand business objectives and provide optimization strategies that translate into measurable results. Deliver strategic recommendations to clients on campaign performance, future opportunities, and category-level growth.
• Act as a Subject Matter Expert (SME) for trading and optimization—supporting partners with troubleshooting, QA, process improvements, and platform-level problem-solving.
• Engage with clients, sales partners, and stakeholders regularly to understand business objectives and provide optimization strategies that translate into measurable results.
• Deliver strategic recommendations to clients on campaign performance, future opportunities, and category-level growth.
• Business & Category Leadership Partner with category leads to align trading strategies with overall category and client business objectives. Work in alliance with all team members to ensure consistent performance across top/critical accounts. Contribute to category practice discussions, share best practices, and support process innovation. Actively participate in extended cross-functional business projects with marketing, analytics, product, and engineering teams.
• Partner with category leads to align trading strategies with overall category and client business objectives.
• Work in alliance with all team members to ensure consistent performance across top/critical accounts.
• Contribute to category practice discussions, share best practices, and support process innovation.
• Actively participate in extended cross-functional business projects with marketing, analytics, product, and engineering teams.
• Training & Development Mentor and onboard new hires through structured training and development programs. Share expertise in trading operations, optimization, and platform usage to uplift team capabilities. Serve as the first point of contact for trading-related escalations and knowledge-sharing sessions.
• Mentor and onboard new hires through structured training and development programs.
• Share expertise in trading operations, optimization, and platform usage to uplift team capabilities.
• Serve as the first point of contact for trading-related escalations and knowledge-sharing sessions.
• Global Operations Flexibility to work during US Daytime (CST) for specific business periods.
• Flexibility to work during US Daytime (CST) for specific business periods.

About You

Technical & Business Skills

• Performance Marketing : Mastery in driving ROI through data-driven performance marketing.
• Ad Product Knowledge : In-depth understanding of DSPs (DV360, The Trade Desk, Amazon Ads, Meta Ads Manager, Google Ads, etc.), Retail Media platforms, and measurement systems.
• Creative & Content Review : Ability to evaluate ad creative for messaging, compliance, and performance effectiveness.
• Client & Category Understanding : Strong grasp of client business models, vertical-specific KPIs, and growth levers by category.
• Tech Stack Proficiency : Skilled in campaign management platforms, fraud detection tools, analytics platforms (Google Analytics, MMPs), and BI/visualization tools (Tableau, Looker, Power BI).

Soft Skills

• Problem Solving : Able to diagnose campaign issues, identify root causes, and implement innovative solutions.
• Sales & Communication : Skilled at simplifying complex trading concepts for stakeholders and clients.
• Client Management : Strong relationship-building ability, with experience handling executive-level conversations.
• Project Management : Capable of managing multiple high-stakes campaigns, deadlines, and cross-functional dependencies simultaneously.

Useful Links-

Benefits-

• https://india.target.com/life-at-target/workplace/benefits
• Culture- https://india.target.com/life-at-target/belonging