Sr Marketing Executive
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Key skills for this role
Role Overview
LamdaX is seeking a Senior Marketing Specialist focused on branding, public relations, sales support, and business growth.
The role combines branding, digital marketing, content, PR, lead generation, and business development support.
The specialist will work with management, sales, product, and creative teams.
Key Skills for This Role
Full Job Posting
About the Role
LamdaX is seeking a Senior Marketing Specialist focused on branding, public relations, sales support, and business growth.
The role combines branding, digital marketing, content, PR, lead generation, and business development support.
The specialist will work with management, sales, product, and creative teams.
Branding and Marketing
- Develop and maintain LamdaX's brand identity and ensure consistency across all channels.
- Support brand strategies, campaigns, and marketing initiatives.
- Research market trends, customer behavior, and competitors to identify opportunities.
- Develop creative concepts and marketing content that increase brand awareness and engagement.
- Coordinate with designers, content creators, copywriters, and other creative resources.
Social Media and Content
- Manage LamdaX's social media presence and content calendar.
- Coordinate content creation, review, and publishing.
- Monitor performance and recommend improvements to increase engagement and reach.
- Ensure content reflects LamdaX's brand voice and visual identity.
Public Relations
- Support PR strategies and initiatives that strengthen LamdaX's public image and market presence.
- Coordinate PR campaigns, announcements, media materials, and external communications.
- Identify media, industry, and networking opportunities that increase brand visibility.
- Maintain consistent messaging across external communications and public-facing channels.
Sales and Business Development
- Support lead-generation and customer acquisition initiatives.
- Identify and qualify potential business opportunities.
- Conduct market and customer research to understand target audiences and opportunities.
- Assist with lead follow-up and business development activities.
Campaign Coordination
- Coordinate marketing projects from concept through execution.
- Manage timelines, approvals, revisions, and deliverables.
- Translate business requirements into clear creative briefs and actionable tasks.
- Coordinate with internal teams and external agencies or freelancers when required.
Reporting and Performance
- Track marketing, social media, brand, and lead-generation KPIs.
- Prepare regular performance reports and evaluate campaign effectiveness.
- Use data and customer insights to recommend improvements.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Graphic Design, or a related field.
- At least 4 years of relevant experience in marketing, branding, PR, social media, account management, or a related role.
- Practical experience in brand management and marketing campaign execution.
- Understanding of digital marketing, social media, PR, and customer engagement.
- Strong communication, negotiation, and coordination skills.
- Ability to manage multiple projects and priorities.
- Creative thinking with commercial and business awareness.
- Experience working with creative teams and external resources.
Preferred Skills
- Brand strategy and management, public relations, social media and content marketing, digital marketing, and creative direction.
- Sales and lead generation, market and trend analysis, client or account management, and project management.
- Presentation and communication, negotiation, and graphic design understanding.
Success Measures
Strengthen and maintain a consistent LamdaX brand identity.
Increase brand awareness, engagement, and PR visibility.
Deliver effective marketing and PR campaigns on time.
Generate and support qualified sales opportunities.
Improve marketing effectiveness using data and customer insights.
Build strong collaboration between marketing, sales, creative, and management teams.
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