Sr. Marketing Executive
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Key skills for this role
About the Role
Identify international rice buyers, generate import leads, conduct market research, and execute marketing campaigns while maintaining client relationships.
Key Skills for This Role
Responsibilities
- Identify and connect with international rice buyers, importers, distributors, wholesalers, and supermarket chains
- Generate qualified import leads through online platforms, trade directories, exhibitions, and networking
- Develop and maintain a strong international buyer database
- Conduct market research to identify new import opportunities and emerging markets
- Convert inquiries into confirmed export orders
- Represent the company at international trade fairs and buyer seller meets
- Plan and execute international marketing campaigns for rice products
Requirements
- Experience in international buyer development and export sales
- Strong communication and networking skills
- Ability to generate and convert leads
Full Job Posting
Job Title
- Sr. Marketing Executive or International Buyer Development Officer
Key Responsibilities
- Identify and connect with international rice buyers, importers, distributors, wholesalers, and supermarket chains
- Generate qualified import leads through online platforms, trade directories, exhibitions, and networking
- Develop and maintain a strong international buyer database
- Conduct market research to identify new import opportunities and emerging markets
- Convert inquiries into confirmed export orders
- Maintain long term business relationships with global clients
- Coordinate with production and logistics teams to ensure timely delivery
- Represent the company at BIRC and other international trade fairs, buyer seller meets, food expos, and export promotion events in India
- Arrange meetings with prospective buyers during exhibitions and events
- Follow up with leads generated from exhibitions and convert them into business opportunities
- Plan and execute international marketing campaigns for rice products
- Promote company products through digital marketing, LinkedIn outreach, email marketing, and trade portals
Additional Duties
- Coordinate branding and promotional activities for international markets
- Prepare presentations, catalogs, and product profiles for buyers
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