Sr Marketing Executive
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Key skills for this role
Role Overview
Support LamdaX's brand presence, marketing initiatives, public relations activities, and business growth.
Combine branding, digital marketing, content, PR, lead generation, and business development support.
Work with management, sales, product, and creative teams.
Key Skills for This Role
Full Job Posting
About the Role
Support LamdaX's brand presence, marketing initiatives, public relations activities, and business growth.
Combine branding, digital marketing, content, PR, lead generation, and business development support.
Work with management, sales, product, and creative teams.
Branding and Marketing
- Develop and maintain the brand identity across all channels.
- Support brand strategies, campaigns, and marketing initiatives.
- Research market trends, customer behavior, and competitors.
- Develop creative concepts and content to increase awareness and engagement.
- Coordinate with designers, content creators, copywriters, and other creative resources.
Social Media and Content
- Manage the social media presence and content calendar.
- Coordinate content creation, review, and publishing.
- Monitor performance and recommend improvements to engagement and reach.
- Ensure content reflects the brand voice and visual identity.
Public Relations
- Support PR strategies and initiatives that strengthen public image and market presence.
- Coordinate PR campaigns, announcements, media materials, and external communications.
- Identify media, industry, and networking opportunities.
- Maintain consistent messaging across public-facing channels.
Sales and Business Development
- Support lead-generation and customer-acquisition initiatives.
- Identify and qualify potential business opportunities.
- Conduct market and customer research.
- Assist with lead follow-up and business development activities.
Campaign Coordination and Reporting
- Coordinate marketing projects from concept through execution.
- Manage timelines, approvals, revisions, and deliverables.
- Translate business requirements into creative briefs and actionable tasks.
- Coordinate with internal teams, agencies, and freelancers when required.
- Track marketing, social media, brand, and lead-generation KPIs.
- Prepare performance reports and use data and customer insights to recommend improvements.
Required Qualifications and Experience
- Bachelor's degree in Marketing, Business, Communications, Graphic Design, or a related field.
- At least four years of relevant experience in marketing, branding, PR, social media, account management, or a related role.
- Practical brand management and campaign execution experience.
- Understanding of digital marketing, social media, PR, and customer engagement.
- Strong communication, negotiation, and coordination skills.
- Ability to manage multiple projects and priorities.
- Creative thinking with commercial and business awareness.
- Experience working with creative teams and external resources.
Preferred Skills
- Brand strategy and management.
- Public relations.
- Social media and content marketing.
- Digital marketing.
- Creative direction.
- Sales and lead generation.
- Market and trend analysis.
- Client or account management.
- Project management.
- Presentation and communication.
- Negotiation.
- Graphic design understanding.
Success Measures
Strengthen and maintain a consistent brand identity.
Increase brand awareness, engagement, and PR visibility.
Deliver effective marketing and PR campaigns on time.
Generate and support qualified sales opportunities.
Improve marketing effectiveness using data and customer insights.
Build collaboration between marketing, sales, creative, and management teams.
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