Sr Manager Performance & Insights

Key Responsibilities

• Lead, coach, and develop a team of 7–9 Performance & Insights professionals, establishing clear expectations for analytical quality, client service, collaboration, and business impact.
• Own P&I delivery across the team’s advertiser portfolio, ensuring work is completed accurately, efficiently, and in alignment with established quality standards and client commitments.
• Ensure the team develops a documented understanding of each advertiser’s business objectives, marketing priorities, measurement needs, and key decision points.
• Translate advertiser and business questions into structured learning agendas, analytical frameworks, measurement plans, KPIs, and success criteria.
• Guide the team in selecting and applying appropriate media measurement methodologies, including incrementality measurement, synthetic control approaches, attribution, lift studies, test-and-control experimentation, A/B testing, marketing mix modeling, and third-party measurement solutions.
• Coach team members to independently interpret, challenge, and apply marketing mix modeling and third-party attribution outputs when developing performance recommendations.
• Ensure analytical solutions—including insight modules, scaled insights, channel-performance narratives, dashboards, and custom analyses—are effectively used to address advertiser needs and drive measurable business and revenue impact.
• Establish analytical review and quality-assurance mechanisms covering methodology selection, data validation, KPI definitions, statistical interpretation, dashboard design, visualization, and recommendation development.
• Ensure the team maintains high-quality learning and measurement plans that are aligned with advertiser business needs and P&I standards.
• Champion the adoption of Director-vetted analytical platforms, advanced statistical methods, visualization practices, and measurement capabilities across the team.
• Coach direct reports to transform complex campaign, customer, retail, and media data into clear business narratives that explain performance drivers and identify actionable growth opportunities.
• Ensure deliverables clearly demonstrate how media investments contribute to advertiser revenue, growth, customer engagement, and other key business objectives.
• Oversee the development of executive-ready dashboards, visualizations, presentations, and post-campaign analyses that simplify complex findings and enable confident decision-making.
• Build and maintain trusted relationships with Director-level advertiser, agency, analytics, Sales, and PSG stakeholders.
• Present complex analytical findings and strategic recommendations to senior internal and external stakeholders, confidently articulating the impact of media on business performance and investment outcomes.
• Take ownership of complex client and delivery escalations, driving timely resolution and reinforcing alignment on measurement, performance, and media-investment priorities.
• Partner with Sales, PSG, Measurement, Product, Business Intelligence, Go-to-Market, and P&I Enablement teams to improve advertiser solutions and strengthen Roundel’s measurement capabilities.
• Proactively gather and apply feedback from advertisers, PSG, and cross-functional partners to improve team effectiveness, analytical products, and client experiences.
• Participate in strategic P&I priority plans and ensure the team contributes effectively toward established goals, OKRs, attributable revenue, client satisfaction, and operational performance measures.
• Manage team capacity, account assignments, delivery priorities, and resources, adjusting plans and approaches as business needs and client priorities evolve.
• Identify opportunities to automate recurring analyses, standardize dashboards and reporting, create reusable analytical assets, and improve the scalability and efficiency of P&I delivery.
• Ensure consistent adoption of operational standards, including work-management systems, documentation, knowledge repositories, delivery tracking, and appropriate attribution of cross-functional contributions.
• Establish inclusive team norms and forums that encourage constructive challenge, ensure diverse perspectives are heard, and address behaviors that limit collaboration or inclusion.
• Provide timely and transparent performance feedback, address difficult issues directly, and maintain meaningful career-development plans for every team member.
• Build team capability through coaching, analytical reviews, knowledge-sharing forums, presentation practice, skill assessments, and targeted development opportunities.

About You

Useful Links