indeed
Sr. Manager, Marketing
Fairstone
Toronto, CAN
Full Time
Manager
Hybrid
1 weeks ago
Content StrategyCopywritingCRM MarketingCampaign ManagementA/B TestingCustomer Segmentation
Free
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Content StrategyCopywritingCRM Marketing
About the Role
Fairstone Bank is seeking a Sr. Manager, Marketing to lead content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns. The role develops customer-facing copy across email, SMS, and in-app push notifications, and drives KPI performance.
Key Skills for This Role
Content StrategyCopywritingCRM MarketingCampaign ManagementA/B TestingCustomer Segmentation
Responsibilities
- Develop content strategy, messaging and creative briefs for campaigns and journeys that support engagement, activation and retention KPI objectives
- Create and manage customer facing content (copy and graphics) across email, SMS and in app/push channels
- Partner with CRM and business teams to support segmentation, journey orchestration, personalization and trigger based communications
- Lead test and learn initiatives including subject line, creativity, offer and messaging optimization
- Leverage AI and emerging tools to improve creative development, efficiency and campaign effectiveness
- Provide timely and relevant insights, creative best practices and competitive intelligence to inform campaign strategy
- Monitor campaign performance and translate results into actionable recommendations
- Manage relationships with internal and external design, development and channel execution partners
- Work closely with senior stakeholders across Product, Portfolio, Walmart, Technology, Legal, Compliance and Translation
- Coordinate end to end campaign workflow including briefing, review cycles, QA, approvals, scheduling, launch readiness and post campaign readouts
- Ensure governance, approvals, QA and documentation requirements are met for all marketing related initiatives before launch
Requirements
- University degree in marketing, advertising or equivalent
- 5+ years of experience in cards, CRM, lifecycle or retention marketing, including content creation for customer campaigns
- Hands on experience developing omni channel campaign content across email, SMS, push and in app channels
- Experience with customer segmentation, journey orchestration and personalized messaging using CRM/marketing automation platforms
- Strong track record of managing campaign performance, A/B testing and optimization against engagement, conversion and retention KPIs
- Experience working in a highly regulated environment with legal, compliance, privacy and translation review processes
- Demonstrated ability to manage multiple concurrent campaigns and stakeholders from briefing through execution and post campaign readout
- Strong content strategy, copywriting and creative briefing skills
- Proficiency in campaign management and collaboration tools; familiarity with CRM platforms such as Braze, Salesforce Marketing Cloud or Adobe Campaign is an asset
- Strong QA discipline and attention to detail
- Analytical mindset with ability to interpret performance data and extract insights
- Excellent stakeholder management skills
Full Job Posting
About the role
- Integral member of the Cards Marketing team, responsible for leading content creation and execution for Walmart Rewards Mastercard cardholder engagement and retention campaigns.
- Develops customer facing copy and creative across email, SMS and in app push notifications.
- Translates business objectives and lifecycle strategies into compelling, compliant communications.
- Helps drive KPI performance across engagement, activation, retention and revenue goals.
Who we are
- Fairstone Bank and its family of brands deliver innovative, accessible and reliable financial solutions.
- Together, we are the leading alternative lending bank in Canada.
Engagement & Retention
- Develop content strategy, messaging and creative briefs for campaigns and journeys.
- Create and manage customer facing content across email, SMS and in app/push channels.
- Partner with CRM and business teams to support segmentation, journey orchestration, personalization and trigger based communications.
- Lead test and learn initiatives including subject line, creativity, offer and messaging optimization.
- Leverage AI and emerging tools to improve creative development, efficiency and campaign effectiveness.
Market research and insights
- Provide timely and relevant insights, creative best practices and competitive intelligence.
- Monitor campaign performance and translate results into actionable recommendations.
Relationships and efficiency
- Manage relationships with internal and external design, development and channel execution partners.
- Work closely with senior stakeholders across Product, Portfolio, Walmart, Technology, Legal, Compliance and Translation.
- Coordinate end to end campaign workflow including briefing, review cycles, QA, approvals, scheduling, launch readiness and post campaign readouts.
- Work in close collaboration with the business team to ensure creative content supports portfolio growth.
Risk and Compliance
- Comply with all applicable Fairstone Bank and Line of Business policies, standards, guidelines and controls.
- Maintain current understanding of and ensure adherence to compliance, privacy, anti spam and channel specific regulations.
- Ensure governance, approvals, QA and documentation requirements are met for all marketing related initiatives before launch.
What we’re looking for
- Formal Education: University degree in marketing, advertising or equivalent.
- 5+ years of experience in cards, CRM, lifecycle or retention marketing, including content creation for customer campaigns.
- Bilingual (Asset).
- Hands on experience developing omni channel campaign content across email, SMS, push and in app channels.
- Experience with customer segmentation, journey orchestration and personalized messaging using CRM/marketing automation platforms.
- Strong track record of managing campaign performance, A/B testing and optimization.
- Experience working in a highly regulated environment with legal, compliance, privacy and translation review processes.
- Demonstrated ability to manage multiple concurrent campaigns and stakeholders.
- Strong content strategy, copywriting and creative briefing skills.
- Proficiency in campaign management and collaboration tools; familiarity with CRM platforms such as Braze, Salesforce Marketing Cloud or Adobe Campaign is an asset.
- Strong QA discipline and attention to detail.
- Analytical mindset with ability to interpret performance data.
What you’ll love about working here
- Award Winning Culture: Great Place to Work Canada 2025.
- Work Life Balance: Hybrid work model.
- Time to Recharge: Generous vacation, statutory holidays, plus 6 wellness days.
- Compensation Package: Competitive base salary plus annual incentive bonus.
- Comprehensive Benefits: Health and dental coverage through Manulife, virtual healthcare through Dialogue.
- Future Ready Savings: Group Retirement Savings Plan with up to 7% employer match.
- Exclusive Perks: Discounts from top retailers via WorkPerks.
- On Site Fitness: Gym access at London and Montreal offices.
- Continuous Growth: Education Assistance Program and Fairstone Academy.
- Family Support: Parental leave top up program.
- Community Impact: One paid volunteer day.
What you can expect pay & process
- Expected base salary range is CAD 90,000 CAD 125,000 per year, plus annual incentive bonus.
- All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of work experience.
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