Sr. Manager, Integrated MarComms AUS

Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across key social platforms.

You will develop and implement integrated storytelling strategies, with a clear quarterly and annual planning calendar, that transcend traditional press coverage, focusing on influencers and creators to generate community influence and drive relevance and brand reconsideration for Gen Z.

Anticipate cultural moments, tensions, and trends to proactively insert the brand into meaningful conversations.

Build and nurture a diverse ecosystem beyond traditional media including creators, influencers, podcast hosts, cultural commentators and community leaders in close collaboration with the local team.

Manage local brand partnership strategies and campaigns. Including assessing and managing inbound opportunities, and proactively identifying, outreaching to and nurturing a pipeline of potential partnership opportunities that will help Tinder break-through in Aussie culture, and position the app in unexpected communities or spaces that drive reconsideration.

Manage and evolve agency relationships and external communications support models where relevant.

While New Users remain the primary MarComms objective, and Active Users the overarching business goal, this role will focus on building measurable earned impact through social media share-of-voice and qualitative and quantitative engagement signals.

In the context of shifting to Social-first, continue to manage and nurture influencers, creators and key journalist relationships, evolving success metrics beyond media coverage volume.

Partner with local, regional and global stakeholders on trust & safety, reputational, and corporate communications topics when needed. Helping steward Tinder’s brand reputation across high-visibility moments and evolving cultural conversations.

Ideally someone with 5-10 years experience in both communications and social media (from an agency or brand background).

A highly strategic yet hands-on MarComms professional, with strong execution capabilities and keen attention to detail. Experience developing and implementing reactive and proactive communications and social strategies end-to-end.

Deeply fluent in social-first ecosystems, creator culture, influencer marketing, entertainment, and digital content trends. With existing relationships in the influencer, creator and media landscapes in Australia, with a focus on Gen Z consumption.

Comfortable operating in fast-moving, international organisations.

Strong collaborator with the ability to influence across multiple functions and stakeholders. Including experience managing agencies and external partners.

Data-driven with strong commercial awareness and the ability to connect storytelling to business impact.

Highly organized with strong prioritization and project management capabilities.