Sr. Manager Business Development & Strategy

Develop and execute go-to-market strategies for new and existing products in alignment with commercial priorities.

Define and partner with marketing on demand generation initiatives across direct, channel, and digital touchpoints.

Drive launch planning and execution in close collaboration with product management and marketing.

Support the development of integrated marketing campaigns that communicate differentiated value propositions.

Collaborate with digital marketing and e-commerce teams to enhance online engagement and conversion.

Provide commercial enablement tools, training, and messaging to ensure alignment and impact across the field teams.

Act as a key liaison between business strategy, marketing, and commercial functions.

Drive alignment and shared accountability on strategic programs across business units and regions.

Contribute to cross-divisional initiatives in research, applied, and clinical segments.

Lead cross-functional initiatives and teams (direct or project-based) to deliver results on time and within budget.

Establish and track KPIs to assess ROI, program effectiveness, and market impact.

Foster a culture of collaboration, continuous learning, and operational discipline.

Bachelor’s degree in business, life sciences, or a related field required; MBA or advanced degree preferred.

10+ years of experience in strategy, business development, or marketing within the life sciences, healthcare, or B2B sectors.

Demonstrated success in driving strategic initiatives, market development, or commercial execution.

Strong analytical, communication, and cross-functional leadership skills.

Experience navigating matrixed, global organizations and influencing across diverse stakeholder groups.

Strategic Mindset: Ability to connect market trends to business strategy and prioritize initiatives for growth.

Customer Focus: Deep understanding of customer needs, behaviors, and buying patterns.

Execution Excellence: Strong project management and problem-solving abilities with attention to detail.

Collaborative Leadership: Builds relationships and alignment across teams and functions.

Growth Orientation: Embraces change and promotes continuous improvement.

People Development: Coaches, mentors, and motivates cross-functional teams, even in non-direct reporting structures.