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Sr. Manager Brand Marketing & Creative
Chartwell Retirement Residences
Mississauga, CAN
Full Time
Manager
1 weeks ago
Brand StrategyContent StrategyCreative DirectionStorytellingProject ManagementTeam Leadership
Free
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Brand StrategyContent StrategyCreative Direction
About the Role
Chartwell Retirement Residences seeks a Senior Manager, Brand & Creative to execute brand strategy across all customer-facing marketing, content, and creative initiatives. You will lead the Brand & Creative function, oversee content strategy, creative production, and brand governance.
Key Skills for This Role
Brand StrategyContent StrategyCreative DirectionStorytellingProject ManagementTeam Leadership
Responsibilities
- Execute and activate Chartwell’s brand strategy across marketing channels and customer touchpoints
- Ensure consistent application of brand positioning, messaging, voice, visual identity, and the Joy is Ageless platform
- Maintain brand standards and provide guidance to internal teams and external partners
- Lead content strategy, editorial planning, and content development across the customer lifecycle
- Develop content that supports brand awareness, lead generation, customer education, nurturing, and engagement
- Lead creative direction and production across advertising, digital, social, print, video, sales enablement, and residence marketing
- Manage creative workflows, project prioritization, quality control, and external creative partners
- Partner with Demand Generation, Conversion Optimization, and Analytics teams to improve content and creative effectiveness
- Lead and develop the Brand & Creative team
- Manage team priorities, resources, and performance to ensure focus on high value business objectives
Requirements
- 8–10+ years of experience in brand marketing, content marketing, creative services, communications, or integrated marketing
- 3–5+ years of people leadership experience
- Experience managing multidisciplinary content and creative teams
- Experience leading content strategy and editorial planning
- Experience working within multi location, service based, hospitality, healthcare, real estate, or lifestyle brands
- Strong brand management understanding
- Strong storytelling and content strategy expertise
- Excellent creative judgment
- Strong written and verbal communication skills
- Strong project management and prioritization skills
Full Job Posting
Overview
- The Senior Manager, Brand & Creative is responsible for executing and activating Chartwell’s brand strategy across all customer facing marketing, content, creative, and communication initiatives.
- This role leads Chartwell’s Brand & Creative function and is accountable for ensuring the organization’s brand, messaging, visual identity, content, and storytelling are consistently expressed across marketing channels, customer touchpoints, campaigns, and residence level marketing initiatives.
- Working closely with the Sr Director of Marketing, this role translates brand strategy, demand generation priorities, campaign objectives, and customer insights into compelling creative, content, and customer facing experiences.
Key Responsibilities
- Execute and activate Chartwell’s brand strategy across marketing channels and customer touchpoints.
- Ensure consistent application of brand positioning, messaging, voice, visual identity, and the Joy is Ageless platform.
- Maintain brand standards and provide guidance to internal teams and external partners.
- Oversee stewardship and optimization of Chartwell’s Unique Selling Framework (USF) program.
- Lead content strategy, editorial planning, and content development across the customer lifecycle.
- Develop content that supports brand awareness, lead generation, customer education, nurturing, and engagement.
- Create compelling messaging, storytelling, and value proposition frameworks that strengthen customer connection and differentiation.
- Lead creative direction and production across advertising, digital, social, print, video, sales enablement, and residence marketing.
- Manage creative workflows, project prioritization, quality control, and external creative partners.
- Ensure all creative assets are strategically aligned, customer focused, and on brand.
- Partner with Demand Generation, Conversion Optimization, and Analytics teams to improve content and creative effectiveness.
- Support testing initiatives through creative concepts, messaging variations, and content optimization.
Qualifications
- 8–10+ years of experience in brand marketing, content marketing, creative services, communications, or integrated marketing.
- 3–5+ years of people leadership experience.
- Experience managing multidisciplinary content and creative teams.
- Experience leading content strategy and editorial planning.
- Experience working within multi location, service based, hospitality, healthcare, real estate, or lifestyle brands.
- Strong brand management understanding.
- Strong storytelling and content strategy expertise.
- Excellent creative judgment.
- Strong written and verbal communication skills.
- Strong project management and prioritization skills.
- Ability to balance creative quality with business objectives.
- Experience working across multiple stakeholder groups.
Ideal Candidate Profile
- The ideal candidate is a brand and content leader who understands how to translate strategy into compelling customer experiences.
- They are equally comfortable discussing: Brand activation, Content strategy, Storytelling, Creative direction, Customer engagement, Editorial planning.
- They consistently ask: How do we bring the brand to life? How do we tell our story more effectively? How do we create stronger emotional connection? How do we improve content quality and relevance? How do we ensure consistent brand expression across every customer touchpoint?
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