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• Customer Management -
o Create & maintain positive business relationship with direct end customers by continuously proposing solutions that meet their objectives
o Develop and manage sales strategy for each of the designated category buyers
o Develop strategy for acquiring new customers in line with Unilever strategy
• Negotiation-
o Close the deal with customer by negotiating trade terms, trade funding & counterparts according to Unilever strategy
o Manage overall category investments for the customer
o Share of assortment, share of voice with the account and on platform visi negotiations
• Customer Business Plan -
o Lead and execute Joint Business Planning together with the customer in line with both organization & customer objectives
o Develop account specific strategic plans to generate insights for customer/channel (consumer journey, off platform – on platform synergies, traffic)
o On line availability as per the stocking norm set for each SKU
o Land the innovation funnel on time in full with the customer.
o Ensuring service rates & Preparing volume forecasts & plans. Plan regular activations/Joint Marketing Plan to create excitement in the category
• Performance Evaluation-
o Measure and review category performance; margins and customer profitability
o Meet and exceed growth, revenue and availability/content on platform.
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• Input :
o Category growth & overall performance POS, market shares, Availability)
o Shopping missions
o Shopper understanding
o Launch performance
o Key call to actions from Joint business planning
• Output -
o Identify new sales opportunities (Up selling/Cross selling)
o Review sales performance, category growth at sub category levels
o Strategies to recruit new consumers & retain existing ones
• Metrics -
o Growing categories competitively and profitably.
o Building categories of the future
o Sales target achievement
o Share of assortment, share of impressions, conversions
o Retail margin and customer profitability
o Service levels / online availability.
Key Skills -
• Strong analytic quantitative and qualitative
• Business acumen
• Insight into action
• Negotiation
• think customer’s category strategy
• think customer’s / channel shopper
• think delivering profitable category growth
• think business opportunities
Relevant Experience:
Essential:
- Graduation in business / marketing
- Self-motivated with analytical rigor
- Experience in leading teams is critical
Desirable:
Customer facing experience Overall Sales & Marketing experience – 3+ years
Key Environment Internal : with CSPs, Supply Chain, CD-ops, KAE’s External: Key Customers
A global consumer goods company making sustainable living commonplace.
Visit company websiteJobs and hiring trendsFull-time
Entry · 3+ years experience
Onsite
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