Sr. Global Demand Planning Manager

Willow is a platform for products that help improve the lives and health of women.

We are a mission-driven team of experienced inventors, mothers, and fathers dedicated to making a difference in women’s lives.

The Willow™ Wearable Breast Pump, selected as one of TIME's 25 Best Inventions in 2017 and 2018 CES Innovation Award for Wearable Technologies, is the first solution in our platform.

The Demand Planning Manager will own and lead the end-to-end demand planning process across the US and International business units.

This role is highly analytical and strategic, responsible for developing accurate, data-driven forecasts while incorporating commercial insights from Sales, Marketing, and Finance.

The Demand Planning Manager will drive forecast accuracy, identify trends and risks, and translate demand signals into actionable insights for supply, inventory, and leadership teams.

Roles and Responsibilities:

• Responsible for demand forecasts across all channels (DTC, DME, retail, and distributor) and customer care support, in all regions and global markets
• Develop and maintain an 18-month rolling forecast at the SKU, channel, region level to inform global supply chain purchasing decisions
• Identify demand risks and opportunities early and proactively recommend mitigation actions
• Own and manage the global demand planning calendar, ensuring forecasts are timely, complete, and aligned with commercial and operational objectives
• Lead the demand pillar of S&OP/IBP, ensuring alignment across Commercial, Supply Chain, Finance, and regional stakeholders

• Partner closely with the regional sales teams to incorporate pipeline, promotional plans, launches, and market intelligence into the forecast
• Collaborate with Product & Marketing teams on NPI, campaigns, and demand-shaping activities
• Work with Supply Planning and Finance to align demand plans with capacity, inventory targets, and financial forecasts