Sr. Director, Communications

The Sr. Director, Communications is responsible for building and leading ABC's proactive earned media and public relations strategy, and for strengthening ABC's external reputation across two critical audiences: the families and their children in our care, and the teammates who provide that care. This role will help shape and amplify the stories that differentiate ABC, recognizing that positive family-facing coverage also builds trust and pride among current and prospective teammates.

Reporting to the Chief Marketing Officer, this role partners closely with the CMO and executive leadership on reputation strategy and crisis communications, bringing communications subject matter expertise and leading execution against a shared reputation strategy. This is a hands-on leadership role for an entrepreneurial communicator who has led a communications function or owned significant PR / reputation responsibilities, is comfortable pitching press directly, and can move ABC from a reactive to a proactive posture on reputation.

The role oversees a team of two and partners closely with Marketing leadership, Recruiting, People Services, Clinical, Operations, and Legal. ABC's external digital marketing agency leads SEO, AIO, and paid media performance. This role owns PR and earned media strategy directly, partnering with ABC's existing content and creative teams within Marketing to amplify earned media wins across owned, social, and paid channels.

Help define and continually evolve ABC’s external narrative, identifying the stories, proof points, and areas of thought leadership ABC should own within autism care and ABA therapy

Build and lead ABC's proactive earned media strategy, identifying, developing, and pitching stories that reinforce ABC's differentiation and reputation

Serve as ABC's primary point of contact for press inquiries and media relationships

Develop and drive thought leadership opportunities, including speaking engagements, bylines, and media placements, with a particular focus on ABC's clinical leadership

Identify and develop human interest stories from families and clinicians that support both family-facing and employer-facing reputation goals

Partner with Legal and executive leadership to develop messaging and manage communications around payer dynamics, ownership structure, industry scrutiny, and other externally sensitive topics

Partner with ABC's existing content and creative teams on press release drafting and distribution; this role does not own day-to-day content production, webinars, e-books, or organic social content, which remain owned by Integrated Marketing and Creative Services

Partner with the CMO and executive leadership on reputation risk, crisis preparedness, and issue anticipation

Develop and maintain a crisis communications framework and response protocols in partnership with Legal and executive leadership

Lead communications response during reputation-critical moments, coordinating across Legal, Clinical, Operations, and executive leadership as needed

Directly manage the Director, Internal Communications, who continues to lead execution of teammate-facing content, internal event communications, and employer review platform management, and who continues to manage and direct the Video Production Specialist day-to-day

Set shared strategic priorities for internal event communications, particularly for events with reputation or media relevance (e.g., ABCaba, Summit, Action Weeks), while the Director, Internal Communications leads execution and directs the Video Production Specialist's contributions

Provide coaching and support to help the team operate against clear strategic goals

Represent the Communications function in marketing leadership planning and cross-functional initiatives

Volume and quality of earned media placements, with emphasis on priority national, regional, and industry outlets

Growth in proactive vs. reactive earned media coverage

Message pull-through on ABC’s core reputation narratives

Movement in employer review volume across Glassdoor and Indeed

Growth in LinkedIn engagement and followership on employer brand and thought leadership content

Movement in AI sentiment, including Reddit, tracked via Profound through our external agency

Executive and clinical leadership thought leadership placements secured

Speed and effectiveness of response to reputation-critical moments

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ABC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, disability, marital status, genetic information, veteran status, or any other status protected by applicable federal, state, or local laws, including the Pennsylvania Human Relations Act (PHRA). We are committed to creating an inclusive environment for all employees.

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