Sr Data Analyst

• Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message.
• Translate clients’ business questions into an actionable measurement frameworks.
• Generate quantitative and qualitative consumer and market research including: Demographic, psychographic, and behavioral customer profiling Media channel coverage, penetration, receptivity Brand health deep dives Competitive analysis
• Demographic, psychographic, and behavioral customer profiling
• Media channel coverage, penetration, receptivity
• Brand health deep dives
• Competitive analysis
• Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels

• 2-3 years of experience in the marketing analytics space.
• Experience creating data visualizations and dashboards to support media investment decision making
• Past use of common media research tools: YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact
• Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.
• Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
• Familiarity with programming languages is a plus (R, Python, dbt, SQL)

This role is hybrid and requires working onsite at our New York office, with flexibility to work from home too

Salary : 75,000-95,000.

Commensurate with experience.

is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers

Diversity is in our DNA.

As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level.

Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women.

We have active mentoring & internship programs that create opportunities for underrepresented groups.

Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities.

Essential and other job functions are subject to modification.

This job description in no way states or implies that these are the only duties to which will be required in this position.

Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
• Ability to stand, bend, and reach
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com . (US based candidates).