ttcportals

Sr. Data Analyst, e-Commerce Media Performance

Central Garden and Pet

Phoenix, USA

Full-time

Senior · 3+ years experience

Hybrid

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Description

The Central Garden & Pet eCommerce business accounts for a meaningful (and rapidly growing!) part of the total Central business within the Pet Segment and is a critical component to continuing to accelerate our overall business. The Sr. Data Analyst of eCommerce Media Performance will own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers in addition to ad-hoc analysis. This high-visibility role combines e-Commerce Media expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The analyst will serve as a cross-BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit.

KEY RESPONSIBILITIES

Performance Reporting & Dashboards: Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership
Optimization & Insights : Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements.
Cross-Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and profitability; Collaborate with digital shelf teams to link media insights to PDP performance and conversion.
Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVue and retailer media relationships.

QUALIFICATIONS

Must have strong analytical and problem-solving skills; possess excellent verbal and written communications skills
Must have prior experience collecting, cleaning, validating, and joining data from various sources for dashboard development and analysis

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