Sr. Analyst - GEO

1. Leveraging AI Visibility tool & AI-Native Analysis * Build and manage high-intent prompt libraries across brand, disease, treatment, competitor, HCP, and patient journeys. * Use Profound/similar technologies beyond standard dashboards, including AIM, agent engineering, Skills, Documents, Agent Analytics, and Knowledge Base capabilities, to investigate patterns and answer strategic questions. * Analyze AI outputs across ChatGPT, Google AI, Gemini, Claude, Perplexity, and other platforms for visibility, citations, sources, narratives, and competitive presence. * Use AI tools such as ChatGPT, Claude, and Gemini to explore hypotheses, interrogate data, test interpretations, and accelerate deeper analysis.

2. Insights & Pharma Brand Context * Translate Profound/AI Visibility tool data into meaningful insights by connecting prompt, platform, citation, source, competitor, and narrative-level patterns. * Go beyond reporting metrics to identify why a trend is happening, what is driving it, and why it matters for the brand. * Build working knowledge of the assigned brand, therapeutic area, competitors, clinical evidence, and HCP/patient journeys to ensure insights are grounded in pharma context. * Continuously investigate anomalies, emerging trends, evidence gaps, citation dependencies, narrative inconsistencies, and new opportunities within the data.

• Translate insights into clear, evidence-based GEO recommendations across content, citation authority, narrative strategy, retrievability, technical GEO, and AI readiness. * Develop client-ready dashboards, analyses, and presentations that clearly connect data to insight to brand implication to recommended action. * Present findings and strategic recommendations to GEO Leads, internal stakeholders, and client teams in a clear and compelling manner. * Continuously explore new tools, functionality, AI tools, prompts, workflows, and analytical approaches, and convert successful approaches into reusable methodologies for the GEO team.

• 3–5 years of experience in digital analytics, search, insights, digital strategy, consulting, SEO/GEO, or related disciplines.
• Strong analytical ability to turn complex or ambiguous datasets into clear insights and actionable recommendations.
• Hands-on experience with Profound or similar AI Search/GEO platforms, with the ability to explore beyond standard dashboards and reporting.
• Strong proficiency with ChatGPT, Claude, Gemini, or similar GenAI tools for research, analysis, hypothesis development, and insight generation.
• Strong prompting and AI-native problem-solving skills, with the ability to continuously test, refine, and explore new analytical approaches.
• Good understanding of AI search ecosystems, including retrieval, reranking, RAG, citations, source authority, entities, and AI retrievability.
• Working knowledge of technical and content SEO, including crawlability, indexability, on-page optimization, internal linking, structured data, and site architecture; hands-on familiarity with tools such as Ahrefs, Screaming Frog, Semrush, and Google Search Console.
• Ability to move from metric to observation to insight to brand implication to strategic recommendation.
• Strong investigative mindset, with the ability to drill into individual prompts, AI responses, citations, sources, and competitors to understand what is driving performance.
• Experience or familiarity with pharma, life sciences, or healthcare, including therapeutic areas, clinical evidence, HCP/patient journeys, and branded/unbranded ecosystems.
• Understanding of healthcare authority and YMYL ecosystems, including scientific publications, guidelines, medical associations, government sources, and other trusted sources used by AI engines.
• Strong communication, storytelling, and presentation skills, with the ability to translate complex AI-search findings into clear client-ready narratives.
• Curious, self-directed, and adaptable, with a mindset of continuous exploration and learning as Profound, AI platforms, and GEO methodologies evolve.

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