indeed
Sr Analyst, Business Insights
Definity
Toronto, CAN
Full Time
Senior
Hybrid
4 days ago
SQLGoogle Analytics 4Tag ManagerLookerTableauGoogle Cloud (BigQuery)
Free
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SQLGoogle Analytics 4Tag Manager
About the Role
Definity is seeking a Sr Analyst, Business Insights to support the Sonnet Marketing team by delivering reporting, digital funnel insights, and performance analytics. The role involves analyzing sales performance, building dashboards, and providing data-driven recommendations to guide resource allocation and planning.
Key Skills for This Role
SQLGoogle Analytics 4Tag ManagerLookerTableauGoogle Cloud (BigQuery)
Responsibilities
- Analyze digital traffic, funnel conversion metrics, and channel performance
- Provide impact estimates for CX initiatives to inform prioritization and measure post implementation business impact
- Build and maintain KPI dashboards for operational performance reports
- Automate recurring reports and support data quality and enablement
- Support business partners with ad hoc analysis, business case inputs, and insights tied to lead optimization, sales performance, and digital behaviour trends
Requirements
- Bachelor's degree (or higher) in analytical field such as Math, Statistics, Engineering, Business
- 2–5 years of relevant experience in an analytical or quantitative role
- Experience with data analysis, SQL, Google Analytics 4, Tag Manager, Looker, Tableau, Google Cloud (BigQuery), Excel, PowerPoint, Python/programming
- High degree of proficiency with English
Full Job Posting
The Opportunity
- The Sr Analyst, Business Insights supports the Sonnet Marketing team by delivering reporting, digital funnel insights, and performance analytics across key channels.
- Responsibilities include analyzing sales performance, quote mix, and retention trends; building and automating dashboards; and synthesizing insights to inform leadership decisions.
- The role also supports CX investment prioritization, providing data driven recommendations to guide resource allocation, and contributes to planning and forecasting through performance projections, scenario analysis, and KPI tracking.
What to Expect
- Analyze digital traffic, funnel conversion metrics, and channel performance. Provide impact estimates for CX initiatives to inform prioritization and measure/analyze post implementation to understand business impact.
- Build and maintain KPI dashboards for operational performance reports. Deliver clear, concise insights to operational and leadership teams.
- Automate recurring reports where possible. Support data quality, structure, and enablement to ensure accuracy and consistency across KPI reporting and forecasting.
- Support business partners with ad hoc analysis, business case inputs, and insights tied to lead optimization, sales performance, and digital behaviour trends to inform decision making across initiatives.
What you Bring
- Bachelor’s degree (or higher) in analytical field such as Math, Statistics, Engineering, Business. Marketing knowledge/experience also an asset.
- 2–5 years of relevant experience in an analytical or quantitative role.
- Experience with data analysis, SQL, Google Analytics 4, Tag Manager, Looker, Tableau, Google Cloud (Bigquery), Excel, PowerPoint, Python/programming.
Salary Range
- CAD 59,300 CAD 109,200
What’s in it for you?
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program
- Pension and savings programs, with company matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
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