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Special Group Sales Manager
Cal Alumni Association
Berkeley, USA
Full-time
Mid
Onsite
$70,500 annually
Discovered 1 weeks ago
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Key Skills for This Role
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Key Responsibilities
- Special Group Sales & Revenue Growth for new Oski Lodge
- Identify, promote, network, pursue, and develop new business through special group sales for campus clubs, organizations, departments, teams, and other university groups, including CAA alumni chapters; corporate and team retreats; weddings; middle schools to attend Science Camp; and other events at our new Lair Lodge at Camp Oski during our non-summer season.
- Prospect through networking, referrals, cold outreach, LinkedIn, industry events, to develop and secure new business opportunities.
- Manage the full sales cycle from prospecting to proposal to negotiation to closing and follow-up as needed with event or session.
- Create and build customized retreat schedules to meet the needs and objectives of the group.
- Account management as needed by working with the Lair team so that session exceeds groups expectations. Maintain relationships and network with leads of groups for consideration of returning and for introductions to future new business.
- Track pipeline activity, forecasts, and performance metrics.
- Achieve monthly, quarterly, and annual revenue goals.
- Sales & Revenue Growth for Summer Season
- Develop and execute plans for expanding participation and occupancy for family camp sessions, especially Weeks 2, 5, and 10, as well Club Lair, College Prep Camp, and Bear Music Fest.
- Identify and implement new value-added offerings (e.g., bed sheets, food & wine, mattresses, rentals) to increase participation and revenue.
- Grow special group sales for summer shoulder season, primarily weekends in the end of August through September.
- Business Development:
- Work with CAA’s Business Development team on opportunities where cross-promotion can drive Lair revenue.
- Seek business opportunities that add value to the Lair guest experience.
- Operational Support and Project Management
- Work across all Lair departments to ensure smooth camp operations and exceptional guest experience.
- Flexibility to provide hands-on support as needed, ensuring seamless operations, problem-solving in real time, and maintaining high service standards. This could include collaborating with marketing and operations to ensure success of group experience.
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