Social Media Specialist
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Key skills for this role
About the Role
Aya is building the GCC's fastest on-demand fashion platform and seeks a creative Social Media Specialist to manage social media presence and create engaging content. The role involves appearing in videos, executing content plans, and staying on top of trends.
Key Skills for This Role
Responsibilities
- Execute the content plan across all social media platforms
- Appear in videos and create on camera content for marketing campaigns, product showcases, and brand storytelling
- Collaborate with the creative team to develop engaging content
- Stay up to date with the latest social media trends and create content that aligns with them
- Coordinate with internal teams to support marketing campaigns, product launches, and company initiatives
- Ensure all content aligns with the brand identity and tone of voice
Requirements
- Bachelor's degree
- Confident and comfortable appearing on camera
- Strong knowledge of Instagram, TikTok, and other social media platforms
- Excellent communication skills in Arabic & English
- Creative mindset with strong organizational and time management skills
- Ability to work in a fast paced environment and manage multiple tasks simultaneously
Full Job Posting
Company Description
- Aya | آيـا is building the GCC’s fastest on demand, trend driven fashion platform focused on modest and culturally relevant style. The company identifies emerging trends before they go mainstream, tests demand in real time, and partners with tailored suppliers to produce only what customers want, re
- Launched in May 2024 with a focus on abayas, a major fashion segment in Saudi Arabia, Aya is rapidly expanding across categories to serve the entire GCC from a single platform. Backed by leading regional VCs and angel investors, Aya offers talent the opportunity to shape the future of modest fashion
About the Role
- We are looking for a creative and confident Social Media Specialist to manage our social media presence and create engaging content that reflects our brand. This role is ideal for someone who is comfortable appearing in videos, has a strong understanding of social media trends, and enjoys connecting
Key Responsibilities
- Execute the content plan across all social media platforms.
- Appear in videos and create on camera content for marketing campaigns, product showcases, and brand storytelling.
- Collaborate with the creative team to develop engaging content.
- Stay up to date with the latest social media trends and create content that aligns with them.
- Coordinate with internal teams to support marketing campaigns, product launches, and company initiatives.
- Ensure all content aligns with the brand identity and tone of voice.
Requirements
- Bachelor's degree.
- Confident and comfortable appearing on camera.
- Strong knowledge of Instagram, TikTok, and other social media platforms.
- Excellent communication skills in Arabic & English
- Creative mindset with strong organizational and time management skills.
- Ability to work in a fast paced environment and manage multiple tasks simultaneously.
Preferred Qualifications
- Experience in fashion, beauty, lifestyle, or e commerce.
- Experience working with influencers and content creators.
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