Social Media Specialist/Graphic Designer

Position Overview

Social Media and Content

• Develop social media strategies across Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and Snapchat.
• Create, schedule, and publish daily content aligned with brand guidelines and the community calendar.
• Manage comments, messages, mentions, social listening, trends, and sentiment analysis.
• Produce photos, videos, reels, stories, graphics, captions, blog posts, and marketing copy in Arabic and English.
• Coordinate photography and videography shoots, influencer partnerships, resident stories, and user-generated content.

Digital Marketing and Lead Generation

• Manage property listings, listing content, imagery, portal inquiries, Google Ads, and social media advertising.
• Develop landing pages, lead capture forms, SEO improvements, email campaigns, retargeting, and CRM integrations.
• Coordinate digital campaigns with leasing teams to support occupancy goals and pricing strategy.

Reputation and Website Management

• Monitor and respond to online reviews across Google, Facebook, Bayut, and other platforms.
• Maintain the property website, resident mobile app communications, digital brochures, and e-flyers.
• Monitor analytics, improve user experience, conduct A/B testing, and maintain website lead capture forms.

Campaigns and Analytics

• Plan campaigns aligned with leasing objectives, special offers, seasonal deals, community events, and vacancy reduction.
• Set KPIs, implement UTM tracking, analyze performance, and optimize content, campaigns, and channels.
• Prepare reports covering reach, engagement, leads, conversions, follower growth, cost per lead, and ROI.

Community and Brand

• Provide live social coverage and recap content for community events, competitions, milestones, and cultural moments.
• Maintain brand standards, messaging, positioning, media coordination, crisis protocols, and reputation protection.
• Coordinate with leasing, operations, property management, agencies, vendors, and the owner's marketing team.

Required Qualifications and Experience

• Minimum 3 years of experience in social media management and digital marketing.
• Experience in real estate, hospitality, or property management in KSA is preferred.
• Proven success growing social media following and generating digital leads.
• Strong portfolio covering content creation, campaign management, and results.
• Experience with social media management and analytics tools.
• Proficiency in Canva, Adobe Creative Suite, or equivalent content creation tools.
• English and Arabic communication skills with bilingual content creation essential.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Knowledge of the KSA digital landscape, cultural sensitivities, and social media trends.

Key Competencies

• Creative storytelling and strong visual and written content skills.
• Data-driven, organized, proactive, detail-oriented, adaptable, and results-oriented.
• Ability to manage multiple campaigns, work independently, collaborate, and maintain brand consistency.