Social Media Specialist
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Key skills for this role
About the Role
QUEENS MEDICAL CENTER is seeking a Social Media Specialist with 4+ years of experience to create and curate content, manage social media accounts, develop strategies, and run paid ad campaigns.
Key Skills for This Role
Responsibilities
- Create and curate engaging text, image, and video content tailored to each platform (Facebook, Instagram, LinkedIn, etc.)
- Manage social media accounts: post regularly, monitor engagement, and respond to messages and comments
- Develop social media strategies to increase brand awareness, engagement, and traffic
- Analyze performance using tools like Meta Business Suite, Hootsuite, or Google Analytics
- Stay updated on industry trends, competitor activity, and algorithm changes
- Run paid ad campaigns on platforms like Facebook, Instagram, and TikTok
- Collaborate with marketing, sales, and design teams to align social media efforts with broader goals
- Build relationships with followers, influencers, and brand ambassadors
Requirements
- Bachelor's degree
- 4 years of experience as a Social Media Specialist
- 4 years of experience with Meta
- 2 years of experience with TikTok Ads
- 4 years of experience with SEO & Google Ads
- English fluency
Full Job Posting
Job Overview
- The role combines Social Media Specialist and Web Developer tasks. Below are the responsibilities for each.
Social Media Specialist Job Tasks
- Create and Curate Content: Develop engaging text, image, and video content tailored to each platform (Facebook, Instagram, LinkedIn, etc.).
- Manage Social Media Accounts: Post regularly, monitor engagement, and respond to messages and comments.
- Develop Social Media Strategies: Plan and implement campaigns to increase brand awareness, engagement, and traffic.
- Analyze Performance: Use tools like Meta Business Suite, Hootsuite, or Google Analytics to track performance and ROI.
- Stay Updated on Trends: Monitor industry trends, competitor activity, and algorithm changes.
- Run Paid Ad Campaigns: Set up, monitor, and optimize paid ads on platforms like Facebook, Instagram, and TikTok.
- Collaborate with Other Teams: Work with marketing, sales, and design teams to align social media efforts with broader goals.
- Community Engagement: Build relationships with followers, influencers, and brand ambassadors.
Web Developer Job Tasks
- Design and Build Websites: Develop functional and visually appealing websites using HTML, CSS, JavaScript, and frameworks (e.g., React, Vue).
- Maintain and Update Websites: Regularly check and update content, fix bugs, and ensure website functionality and performance.
- Backend Development: Work with server side languages (like PHP, Python, or Node.js) and databases (like MySQL, MongoDB).
- Ensure Website Optimization: Optimize websites for speed, scalability, and mobile responsiveness.
- Testing and Debugging: Perform usability and performance tests, identify issues, and debug code.
- Collaborate with Designers and Stakeholders: Work with UI/UX designers and clients to meet design and functionality goals.
- Implement SEO Best Practices: Use proper coding practices to improve search engine visibility.
- Security and Data Protection: Implement secure coding practices to protect websites from cyber threats.
Requirements
- Bachelor's (Required)
- Social Media Specialist: 4 years (Required)
- Web Developer: 4 years (Required)
- Tiktok Ads: 2 years (Required)
- Meta: 4 years (Required)
- SEO & Google Ads: 4 years (Required)
- English (Required)
Work Location
- Work Location: In person
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