indeed
Social Media Specialist
DuStay holiday homes L.L.C
Dubai, UAE
Full Time
Mid
Onsite
AED 8,000/month / month
3 days ago
Social Media ManagementCopywritingMeta Ads ManagerSEOAnalyticsContent Planning
Free
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Social Media ManagementCopywritingMeta Ads Manager
About the Role
DuStay holiday homes is seeking a Social Media Specialist to develop and execute social media strategy across Instagram, TikTok, Facebook, and LinkedIn. The role requires 3+ years of experience in social media management and digital marketing, with strong copywriting and paid social campaign skills.
Key Skills for This Role
Social Media ManagementCopywritingMeta Ads ManagerSEOAnalyticsContent Planning
Responsibilities
- Develop and execute DuStay's social media strategy across Instagram, TikTok, Facebook, and LinkedIn
- Plan and manage monthly content calendars and campaigns
- Write engaging captions, scripts, and creative briefs for the videographer and designer
- Manage and optimize paid social media campaigns (Meta, TikTok, LinkedIn)
- Monitor performance, analyze insights, and improve campaigns based on data
- Manage community engagement, including comments, messages, and reviews
- Implement SEO best practices to improve online visibility
- Collaborate with influencers, creators, and partners to increase brand awareness
- Stay up to date with social media trends and identify new growth opportunities
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in social media management and digital marketing
- Experience with Meta Ads Manager and other paid social platforms
- Strong copywriting, storytelling, and content planning skills
- Knowledge of SEO, analytics, and performance reporting
- Excellent English communication skills
- Experience in hospitality, tourism, real estate, or lifestyle brands is an advantage
Full Job Posting
Key Responsibilities
- Develop and execute DuStay's social media strategy across Instagram, TikTok, Facebook, and LinkedIn
- Plan and manage monthly content calendars and campaigns
- Write engaging captions, scripts, and creative briefs for the videographer and designer
- Manage and optimize paid social media campaigns (Meta, TikTok, LinkedIn)
- Monitor performance, analyze insights, and improve campaigns based on data
- Manage community engagement, including comments, messages, and reviews
- Implement SEO best practices to improve online visibility
- Collaborate with influencers, creators, and partners to increase brand awareness
- Stay up to date with social media trends and identify new growth opportunities
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in social media management and digital marketing
- Experience with Meta Ads Manager and other paid social platforms
- Strong copywriting, storytelling, and content planning skills
- Knowledge of SEO, analytics, and performance reporting
- Experience in hospitality, tourism, real estate, or lifestyle brands is an advantage
- Excellent English communication skills
Pay
- Up to AED 8,000 per month
Work Location
- In person
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