Social Media Specialist - Brand & Content Strategy
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Key skills for this role
About the Role
GI Properties seeks a Social Media Specialist to own its social media presence end-to-end, including strategy, content calendar, publishing, community management, and performance reporting.
Key Skills for This Role
Responsibilities
- Manage and grow GI Properties' Instagram, LinkedIn, Facebook, and TikTok accounts
- Build and maintain a monthly content calendar covering off plan launches, secondary listings, market insights, developer spotlights, and brand storytelling
- Brief videographers, video editors, and graphic designers with clear creative direction
- Leverage AI tools to accelerate content ideation, caption generation, and repurposing workflows
- Write captions, hooks, and CTAs in both English and Arabic
- Monitor engagement, DMs, and comments and respond in brand voice within agreed SLAs
- Report weekly on reach, engagement rate, follower growth, link clicks, and lead attribution
- Coordinate with the paid media team to ensure organic and paid creative are aligned
- Stay ahead of platform changes, content formats, and Dubai real estate trends
Requirements
- Bachelor's degree in Mass & Social Media or Marketing is an advantage
- Experience managing social media accounts for luxury real estate or similar premium brand
- Ability to direct creative teams (videographers, video editors, graphic designers)
- Proficiency in AI tools (ChatGPT, Midjourney, CapCut AI or equivalent)
- Strong written and verbal communication skills in English and Arabic
Full Job Posting
Role Overview
- You will own GI Properties' social media presence end to end — strategy, content calendar, publishing, community management, and performance reporting.
- You have a videographer, video editor, and graphic designer in your corner; your job is to direct and coordinate this creative team.
- This is both a strategic and executional role requiring a brand eye and performance mindset.
Responsibilities
- Manage and grow GI Properties' Instagram, LinkedIn, Facebook, and TikTok accounts — tone, cadence, and visual consistency across all channels.
- Build and maintain a monthly content calendar covering off plan launches, secondary listings, market insights, developer spotlights, and brand storytelling.
- Brief videographers, video editors, and graphic designers with clear creative direction — mood boards, storyboards, copy directions, and brand specs.
- Leverage AI tools (ChatGPT, Midjourney, CapCut AI, or equivalent) to accelerate content ideation, caption generation, and repurposing workflows.
- Write captions, hooks, and CTAs in both English and Arabic — or coordinate Arabic copywriting with the content team.
- Monitor engagement, DMs, and comments — respond in brand voice within agreed SLAs.
- Report weekly on reach, engagement rate, follower growth, link clicks, and lead attribution — with clear recommendations.
- Coordinate with the paid media team to ensure organic and paid creative are aligned and reinforce each other.
- Stay ahead of platform changes, content formats (Reels, Stories, Carousels, Lives), and Dubai real estate trends.
Qualifications
- Bachelor's degree in Mass & Social Media or Marketing is an advantage.
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