Social Media Marketing Specialist
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Key skills for this role
About the Role
True Life Medical Center is seeking a Social Media Marketing Specialist to develop and manage social media content, engage with followers, and analyze performance. The ideal candidate has a bachelor's degree in a related field and 3+ years of social media experience with strong communication and analytical skills.
Key Skills for This Role
Responsibilities
- Develop social media content plans consistent with the company's brand identity
- Create consistent, meaningful content on all social media platforms, including writing and editing posts
- Manage a high volume of daily social media posts
- Communicate with social media followers and respond to queries in a timely manner
- Develop and manage social influencer programs and attend events
- Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor performance
- Prepare monthly reports on social media marketing efforts
- Suggest recommendations to adjust social media marketing strategy
- Stay up to date on best practices and emerging trends in social media
Requirements
- Bachelor's degree in journalism, communications, marketing, or a related field
- 3 or more years of social media experience including planning and managing content in a corporate or agency setting
- Excellent written and verbal communication skills
- Experience using various analytics software
- Working knowledge of HTML and CSS
- Multi tasking and time management skills
- Ability to work in a fast paced, high pressure environment
Full Job Posting
Social Media Specialist Responsibilities
- Developing social media content plans that are consistent with the company’s brand identity.
- Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Managing a high volume of daily social media posts.
- Communicating with social media followers, including responding to queries in a timely manner.
- Developing and managing social influencer programs and attending social influencer events.
- Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
- Preparing monthly reports on social media marketing efforts.
- Suggesting recommendations to adjust the social media marketing strategy for optimal results.
- Staying up to date on best practices and emerging trends in social media.
- Performing other duties when needed.
Social Media Specialist Requirements
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Experience using various analytics software.
- Working knowledge of HTML and CSS.
- Multi tasking and time management skills, with the ability to prioritize tasks.
- Ability to work in a fast paced, high pressure environment.
Additional Details
- Job Type: Full time
- Work Location: In person
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