Social Media Marketing Specialist
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Key Responsibilities And Duties
· Develop and implement marketing plans and strategies in alignment with company objectives.
· Manage the company's accounts on social media platforms such as Instagram, X, LinkedIn, TikTok, Facebook, and others.
· Create, schedule, and publish appropriate content in coordination with relevant parties.
· Edit marketing and advertising content in line with the company's identity.
· Plan, execute, and monitor the performance of digital advertising campaigns
· Monitor customers engagement and respond to inquiries or refer them to the appropriate department as needed.
· Analyze the performance of marketing campaigns, prepare periodic reports and raise recommendations for improving results.
· Keep abreast of emerging digital marketing and social media trends and implement marketing best practices.
· Maintain an active and consistent presence across social media platforms
· Ensure consistency of the company's visual identity across all marketing and advertising materials.
Required
· In-depth knowledge of digital marketing principles, strategies and practices
· Proficiency in using and managing social media platforms.
· Ability to create engaging marketing content.
· Basic knowledge of search engine optimization (SEO) and search engine marketing (SEM) principle.
· Ability to analyze data using tools such as Google Analytics and social media reporting.
· Excellent communication and writing skills in both Arabic and English.
· Strong organizational and time management skills, and the ability to work under pressure.
· Creativity and the ability to generate new marketing ideas.
· Proficiency in Microsoft Office applications; familiarity with design software such as Canva or Adobe Creative Suite is preferred.
Required
· Bachelor’s degree in marketing, Business Administration, Media, Public Relations, or a related field.
· One to three years of experience in marketing and social media management is preferred.
· Fluency in spoken and written Arabic and English.
· Saudi National.
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