Social Media Marketing Specialist
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Key skills for this role
Role Overview
The Social Media Marketing Specialist is a full-time, on-site role based in Doha, Qatar.
The role promotes West Walk’s community, events, and services through social media content and campaigns.
Key Skills for This Role
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Company description
West Walk is an integrated community in Doha’s Al Waab neighborhood with residential, commercial, leisure, service, amenity, and entertainment offerings.
The development focuses on modern urban experiences, convenience, and a walkable live-work-play environment.
Role overview
The Social Media Marketing Specialist is a full-time, on-site role based in Doha, Qatar.
The role promotes West Walk’s community, events, and services through social media content and campaigns.
Responsibilities
- Plan, create, and publish engaging social media content across multiple platforms.
- Manage social media calendars and develop campaigns.
- Monitor performance metrics and optimize content using analytics and audience insights.
- Collaborate with marketing, design, and operations teams to maintain brand consistency.
- Support broader digital marketing initiatives.
- Respond to comments and messages, engage with followers, and identify opportunities to improve the online presence.
Required skills
- Strong social media marketing and digital marketing skills with campaign planning and execution experience.
- Social media content creation skills, including captions, visual selection, and platform adaptation.
- Strong photography and videography skills.
- Ability to create trend-aligned photo and video content, including reels and short-form videos.
- Experience with social media management and analytics tools such as Meta Business Suite, Hootsuite, or Sprout Social.
- Excellent written and verbal communication, organization, attention to detail, and deadline management.
Qualifications
- A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience.
- Three to five years of social media marketing experience in Qatar.
- Fluency in Arabic and English.
Workplace
- The role is full-time and on-site in Doha, Qatar.
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