Social Media Marketing Specialist
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Key skills for this role
About the Role
Be You Clinics is seeking a full-time, on-site Social Media Marketing Specialist in Dubai to manage and grow the clinic's social media presence. Responsibilities include planning campaigns, creating content, monitoring performance, and coordinating with teams.
Key Skills for This Role
Responsibilities
- Manage and grow Be You Clinic’s presence across social media platforms
- Plan and execute social media campaigns
- Create engaging visual and written content
- Align messaging with the clinic’s brand and aesthetic services
- Monitor performance metrics, analyze audience insights, and adjust strategies to increase reach, engagement, and conversion
- Coordinate with clinical and front desk teams to promote services and offers
- Respond to online inquiries and comments
- Collaborate with marketing partners to ensure a consistent digital brand experience
Requirements
- Strong Social Media Marketing and Social Media Content Creation skills
- Solid Digital Marketing and Marketing skills
- Excellent Communication skills, both written and verbal
- Ability to plan campaigns, analyze performance data, and optimize content for engagement and conversions
- Experience with major social platforms (Instagram, TikTok, Facebook, YouTube, Snapchat) and basic analytics tools
- Creative eye for aesthetics and storytelling, preferably with experience in beauty, wellness, or healthcare industries
Full Job Posting
Role Description
- The Social Media Marketing Specialist is a full time, on site role based in Dubai, responsible for managing and growing Be You Clinic’s presence across social media platforms.
- This role involves planning and executing social media campaigns, creating engaging visual and written content, and aligning messaging with the clinic’s brand and aesthetic services.
- The specialist will monitor performance metrics, analyze audience insights, and adjust strategies to increase reach, engagement, and conversion.
- Day to day tasks include coordinating with the clinical and front desk teams to promote services and offers, responding to online inquiries and comments, and collaborating with marketing partners to ensure a consistent digital brand experience.
Qualifications
- Candidates should possess strong Social Media Marketing and Social Media Content Creation skills.
- Candidates should possess solid Digital Marketing and Marketing skills.
- Candidates should possess excellent Communication skills, both written and verbal.
- Ability to plan campaigns, analyze performance data, and optimize content for engagement and conversions.
- Experience with major social platforms (Instagram, TikTok, Facebook, YouTube, Snapchat) and basic analytics tools.
- Creative eye for aesthetics and storytelling, preferably with experience in beauty, wellness, or healthcare industries.
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