Social Media Manager

Responsibilities: - Develop and implement a comprehensive social media strategy focused on short-form video content and community engagement to increase brand awareness and online presence. - Manage and oversee the creation of engaging and innovative short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts. - Monitor trends in social media tools, applications, channels, design, and strategy to leverage new opportunities for the brand. - Engage with the online community, respond to comments, and foster a positive community environment. - Collaborate with the marketing team to integrate social media with all marketing campaigns. - Analyze and report on the performance of social media activities, providing insights and recommendations for improvement. - Coordinate with influencers and content creators to produce collaborative content and campaigns. - Stay up-to-date with changes in all social platforms, ensuring maximum effectiveness. - Facilitate scaling brand and company awareness through various social media channels. - Work with other departments to develop social media timelines that coincide with new product releases, ad campaigns, and other brand messages.

Qualifications: - Proven work experience as a Social Media Manager or similar role with a focus on short-form video content and community management. - Excellent knowledge of TikTok (or Douyin), Instagram, YouTube, and other social media best practices. - Data-driven, with a tool-oriented mindset, actively embracing AIGC. - Experience with visual communication principles and video editing. - Familiarity with web design and publishing. - Strong copywriting and communication skills. - Bachelor's degree in Marketing or a related field, with overseas study or work experience