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Social Media Manager

The Happiness Company
Dubai, UAE
Full Time
Senior
1 weeks ago
Social Media StrategyContent CreationInstagramTikTokLinkedInYouTube
Free

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About The Happiness Company

  • It is a group of companies operating a portfolio of premium brands built for the world's most discerning clientele.
  • Our brands serve ultra high net worth individuals, global affluents, and clients who expect exceptional quality, service, and experiences.

About the Role

  • We're looking for a Social Media Manager with experience building premium brands through thoughtful strategy, exceptional creative execution, and data informed decision making.
  • This role is ideal for someone who understands how to grow audiences, create culturally relevant content, and deliver measurable business impact while maintaining the standards expected of luxury brands.
  • You'll be responsible for developing and executing social media strategies across multiple brands within The Happiness Company, taking campaigns from concept through execution while working closely with content creators, designers, videographers, and the wider marketing team.
  • This is a hands on role for someone who enjoys both strategic thinking and execution.

What You'll Do

  • Own the end to end social media strategy and execution across multiple brands within The Happiness Company.
  • Develop creative campaigns that strengthen brand positioning and drive audience growth.
  • Identify cultural moments, trends, and opportunities relevant to luxury audiences.
  • Build and execute high performing organic social campaigns across Instagram, TikTok, LinkedIn, YouTube, Facebook, and emerging platforms.
  • Develop and manage YouTube and long form video strategies that build authority, engagement, and long term audience growth.
  • Apply a full funnel marketing approach across awareness, consideration, conversion, and retention.
  • Build or coordinate landing pages that support campaigns and improve conversion performance.
  • Collaborate with creative teams on content production, messaging, and campaign execution.
  • Analyse campaign performance, identify insights, and continuously optimise content strategies.
  • Maintain the visual identity, tone of voice, and positioning expected of premium and luxury brands.

What We're Looking For

  • Proven experience creating high performing social media campaigns across multiple brands or initiatives.
  • A strong portfolio demonstrating content that has achieved significant organic reach and engagement, including campaigns exceeding one million views.
  • Experience creating successful content across different platforms, formats, and audience segments.
  • Strong understanding of platform algorithms, audience behaviour, and content performance.
  • Experience working with luxury, premium, hospitality, lifestyle, automotive, travel, fashion, or ultra high net worth brands.
  • Strong understanding of luxury customer psychology, aesthetics, storytelling, and brand positioning.
  • Ability to create aspirational content while maintaining authenticity and brand integrity.
  • A portfolio demonstrating ownership of campaigns from concept through execution and performance analysis.
  • Experience translating strategy into creative campaigns that generate measurable business outcomes.
  • Comfortable managing multiple campaigns simultaneously while maintaining exceptional quality.
  • Hands on experience managing and growing a YouTube channel.
  • Strong understanding of scripting, production planning, YouTube SEO, audience retention, thumbnails, and publishing strategy.

What You Must Submit With Your Application

  • Links to all social media accounts you have managed professionally.
  • Your portfolio, including campaigns, content series, brand accounts, and YouTube channels.
  • Examples of high performing campaigns, including content that has achieved significant organic reach. Please include your role and measurable results.
  • One campaign case study outlining the brief, strategy, execution, and measurable outcomes.

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