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Social Media Manager
Nakshathra Gold and Diamonds
Dubai, UAE
Full Time
Manager
Onsite
2 days ago
Social Media StrategyContent PlanningMeta Business SuiteInstagramTikTokYouTube
Free
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Social Media StrategyContent PlanningMeta Business Suite
About the Role
Nakshathra Gold & Diamonds is seeking a Social Media Manager to own the entire social media ecosystem, from strategy to storytelling. The role involves content planning, platform management, community building, influencer collaborations, and performance tracking.
Key Skills for This Role
Social Media StrategyContent PlanningMeta Business SuiteInstagramTikTokYouTube
Responsibilities
- Own the multi channel social media strategy across all owned platforms
- Shape the annual and quarterly brand positioning agenda
- Build and own the master content calendar and set weekly publishing rhythm
- Manage Meta Business Suite for publishing, scheduling, insights, and asset management
- Lead short form video strategy across Instagram, TikTok, YouTube, etc.
- Own community management tone and cadence, building a loyal engaged community
- Direct creative direction for scripts, scenes, styling, and post production
- Lead ideation and rollout of hero campaigns for product launches and festive windows
- Manage influencer collaborations including scouting, briefing, and relationship management
- Track performance with weekly dashboards and monthly board level reports
Requirements
- 3–5 years of hands on social media leadership
- Bachelor's degree in Marketing, Communications, Media, or related discipline, or equivalent body of work
- Expert level Meta Business Suite & Meta Business Manager
- Fluent content strategy and editorial planning
- Strong command of analytics, dashboards, and reporting
- Excellent written and spoken English
- Proven leadership across cross functional creative teams
- A portfolio that demonstrates relevant work
Full Job Posting
About the Role
- You will own the entire social media ecosystem of Nakshathra — from strategy to storytelling, from the first frame of a reel to the closing insight of the monthly board report.
- This is a creative director's remit. You will define the tone, build the calendar, lead reels, brief videographers, pick creators, build community, and report numbers.
- You will report into senior marketing leadership and work with Brand Manager, Performance Marketing Lead, Creative Studio, Retail Operations, and Management.
Key Responsibilities
- Own the multi channel strategy across all owned platforms.
- Shape the annual and quarterly brand positioning agenda.
- Codify Nakshathra's luxury tone of voice — and defend it.
- Build and own the master content calendar; set the weekly publishing rhythm.
- Expert level ownership of Meta ecosystem: publishing, scheduling, insights, asset management.
- Platform ownership: Instagram, Facebook, TikTok, YouTube, Snapchat, LinkedIn, Pinterest, Threads.
- Lead short form video strategy across every channel; direct daily story arcs.
- Own the tone and cadence of every reply and DM; build a loyal community.
- Set brand consistency guardrails across every market; protect the House aesthetic.
- Direct scripts, scenes, styling, and post production; champion originality.
- Lead ideation and rollout of hero campaigns (product launches, showroom openings, festive).
- Manage influencer collaborations: scouting, briefing, relationship management.
Required Skills & Qualifications
- 3–5 years of hands on social media leadership.
- Bachelor's degree in Marketing, Communications, Media, or related discipline — or equivalent body of work.
- Expert level Meta Business Suite & Meta Business Manager.
- Fluent content strategy and editorial planning.
- Strong command of analytics, dashboards, and reporting.
- Excellent written and spoken English.
- Proven leadership across cross functional creative teams.
- A portfolio that speaks louder than the CV.
Preferred Experience
- Luxury Retail — jewellery, watches, fashion maisons.
- Fashion — designer, contemporary, or premium ready to wear.
- Beauty — skincare, fragrance, premium cosmetics.
- Lifestyle — premium hospitality, hotels, private aviation.
- Premium Consumer & E commerce — DTC and marketplace brands.
- Creative Agency background with luxury clients.
- Jewellery, watch, or GCC market experience is a strong plus.
Your AI Toolkit (An Added Advantage)
- ChatGPT · Claude · Gemini
- Canva AI · Adobe Firefly
- CapCut AI · Meta AI Tools
- Prompt engineering, content automation, workflow automation
Why Join Nakshathra
- OWNERSHIP: You will not run a page. You will build a brand.
- CREATIVE FREEDOM: Your judgement will be trusted. Your ideas will ship.
- INTERNATIONAL EXPOSURE: Work across GCC and India from day one.
- MODERN CREATIVE TEAM: Young, sharp, digitally fluent.
- CAREER GROWTH: Clear path into Brand and Marketing Head roles.
- A BRAND ON THE RISE: A luxury house on the rise — before the world knows the name.
- A GLOBAL PORTFOLIO: Build a body of work at world class quality.
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